Paid Search Specialist

Dupont Creative, Inc.; Washington (District of Columbia); On-site; USD 70,000 - 90,000; Full time

Job summary

A digital marketing agency in Washington is seeking a Pay-Per-Click (PPC) Specialist to manage and optimize PPC campaigns. The ideal candidate will have at least 2 years of Google Ads experience, excel in data analysis, and work well in a team environment. This full-time position offers a competitive salary ranging from $70,000 to $90,000, along with a comprehensive benefits package including employer-paid medical and generous PTO.

Benefits

Comprehensive medical/dental/vision insurance

401(k) plan

Generous holiday/PTO allowance

Qualifications

• Minimum 2 years creating and managing Google Ads campaigns.
• Ability to compile and analyze search data and metrics.
• Familiarity with SEO and CRO best practices.

Responsibilities

• Build targeted PPC campaigns across multiple channels.
• Manage client expectations, strategies, and budgets.
• Monitor campaign performance against industry standards.
• Create monthly client reports and internal leadership reports.

Skills

Google Ads campaign management

Data analysis

Excel proficiency

SEO best practices

Bing Ads management

Tools

Google Ads

Bing Ads

Google Analytics

WordPress

Job description

We’re hiring a Pay‑Per‑Click (PPC) Specialist to join our digital marketing team. We’re looking for someone who is organized, understands business objectives, and can build strong client relationships while managing our agency’s PPC services. SEO experience isn’t required, but a desire to learn more about SEO and AIO/GEO is.

Compensation

Base pay range: $70,000.00/yr – $90,000.00/yr. Compensation is commensurate with experience.

Responsibilities

• Build targeted PPC campaigns across multiple channels from the ground up
• Manage client expectations, strategies, budgets, and conversion tracking
• Maintain and update large keyword lists
• Understand and work toward clients' conversion goals
• Monitor campaign performance against goals, industry standards, and benchmarks
• Manage daily operations for multiple PPC accounts, including bid adjustments, targeting updates, and ad optimization
• Research and analyze websites, document changes, and make optimization decisions
• Analyze click‑through rates, conversions, spend, and creative performance to identify opportunities for growth
• Create monthly client reports
• Create internal leadership reports, including client performance and any industry changes
• Participate in weekly and monthly client calls to discuss campaign performance
• Collaborate with team members to achieve client objectives
• Pitch in on web projects as needed

Requirements

• Minimum 2 years creating and managing Google Ads campaigns (search and remarketing)
• Ability to compile and analyze search data and metrics to inform campaign strategy
• Advanced Excel proficiency
• Familiarity with SEO and CRO best practices
• Bing Ads management and Google Ad Grant experience is a plus

Bonus Qualifications

• Google Ads Certification
• Bing Ads Certification
• Google Analytics Certification
• Experience managing paid social campaigns (Facebook, Twitter)
• WordPress experience
• SEO experience

Benefits

• Salary: $70-90k, depending on experience
• Comprehensive benefits package, including 100% employer‑paid medical/dental/vision, 401(k) and generous holiday/PTO allowance

Seniority level

Associate

Employment type

Full‑time

Job function

Marketing

Industries

IT Services and IT Consulting