MARKETING TECHNOLOGY MANAGER

Moore & Van Allen, LLP; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

A fast-growing law firm in Charlotte is seeking a Marketing Technology Manager to enhance their marketing technology stack and drive data-driven strategies. The ideal candidate will have 5-7 years of experience in managing marketing technology, a Bachelor's degree in a relevant field, and proficiency in CRM and analytics tools. This role involves building marketing roadmaps and collaborating closely with cross-functional teams to support business development initiatives.

Benefits

Competitive compensation package

Qualifications

• 5–7 years of experience managing marketing technology in a professional services environment.
• Experience working in a law firm or professional services firm.
• Strong command of marketing analytics.

Responsibilities

• Build the firm’s marketing technology and data roadmap.
• Lead strategic implementation of marketing platforms.
• Pilot and evaluate emerging technologies for business development.

Skills

CRM management

Email marketing

Automation tools

Analytics platforms

Change management

Education

Bachelor’s degree in marketing, business, information systems, or related field

Tools

CRM systems

ERM systems

Email marketing platforms

Data modeling software

Job description

Moore & Van Allen PLLC, a dynamic and fast-growing full-service law firm of more than 400 attorneys and professionals, is seeking an experienced Marketing Technology Manager to join our Marketing & Business Development team. The Marketing Technology Manager plays a critical role in the evolution of our marketing technology stack and data-driven strategy to support revenue generation. This role is central to enhancing the firm’s marketing and business development capabilities, through strategic planning, cross-functional collaboration, and advanced technology integration.

Essential Duties and Responsibilities

• Partner with the Chief Marketing & Business Development Officer to build the firm’s marketing technology and data roadmap
• Lead strategic implementation, adoption, and governance of platforms including CRM, ERM, email marketing, automation tools, CMS, analytics tools, etc.
• Assess and recommend innovative solutions to enhance firmwide marketing and business development efforts and outcomes
• Pilot and evaluate emerging technologies (e.g., generative AI) to support BD and marketing initiatives
• Build and manage dashboards and customized reports to assess marketing ROI, BD pipeline, client engagement, and campaign effectiveness
• Monitor digital campaign and channel performance and provide actionable insights to stakeholders
• Research, propose, and manage cost-effective martech solutions
• Lead new platform implementations, upgrades, and vendor relationships
• Serve as the primary troubleshooting contact for marketing technology systems
• Train internal teams and stakeholders to support system adoption and maximize tool usage
• Work closely with digital marketing, BD, and IT teams to deliver a seamless and branded experience.
• Participate in user groups and other opportunities for continuing education on system best practices to incorporate at the firm.

Qualifications & Experience

• Bachelor’s degree in marketing, business, information systems, or related field required
• 5–7 years of experience managing marketing technology in a professional services environment required; Experience working in a law firm or other professional services firm preferred
• Strong command of CRM, ERM, email marketing, automation tools, and analytics platforms required
• Familiarity with emerging marketing technologies and platforms (e.g., AI tools, data modeling software) preferred.
• Experience leading training and change management initiatives preferred.

Physical Requirements

• The work is primarily sedentary.
• It requires the ability to communicate effectively using speech, vision, and hearing.
• The work requires the use of hands for simple grasping and fine manipulations.
• The work at times requires bending, squatting, and reaching, with the ability to lift, carry, push, or pull light weights.

The position may at times require more than 40 hours per week to accomplish essential duties of the position. Competitive compensation package commensurate with experience.

Equal Employment Opportunity Employer

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