Head of U.S. Content Strategy

Twinkl Limited; Remote; USD 90,000 - 120,000; Full time

Job summary

A global educational publisher is seeking a Head of U.S. Education Content Strategy to define and drive educational content that engages audiences. Ideal candidates are former educators with extensive knowledge of the U.S. education system and strong leadership experience. This role requires strategic vision, hands-on execution, and collaboration across various teams to enhance educational resources and support teachers effectively.

Qualifications

• Former educator with knowledge of U.S. K-12 curriculum and leadership experience.
• 7-10 years in content strategy or educational product development.
• Strong analytical skills to evaluate content performance.

Responsibilities

• Define and own the strategic vision for U.S. educational content.
• Establish frameworks to prioritize user needs and translate insights.
• Audit and analyze content to improve engagement.

Skills

Strategic vision

U.S. education system knowledge

Cross-functional communication

Education

Bachelor’s degree in Education or related field

Master’s degree preferred

Job description

Overview

Location: U.S., Remote - (Must permanently live in U.S. & have the right to work without restrictions to apply for this role)

Job type: Full-time, permanent

Hours of work: 37.5

Line Manager: U.S. General Manager

First things first! What is Twinkl? What is Twinkl's mission?

Twinkl is here to "help those who teach." It’s what brings us to work every day. We’re proud to create educational resources that can be used at each step of a child’s learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million editable resources, and new content is added every day. Don’t see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

Twinkl is a leading global educational publisher dedicated to helping those who teach by providing high-quality, teacher-created, curriculum-aligned resources. With a mission to inspire and empower teaching and learning, we strive to create a meaningful impact in classrooms around the world.

Role focus

As we accelerate growth in the U.S., we’re seeking a visionary Head of U.S. Education Content Strategy to define and drive content that grows and engages our audience. Ideal candidates are former educators who combine classroom insight with business and content leadership experience.

Keep reading if you:

• Combine strategic vision with hands-on execution, translating goals into actionable plans
• Bring deep knowledge of the U.S. education system as a former educator, connecting classroom realities to business strategy
• Thrive in fast-paced, high-growth environments, solving problems proactively while keeping initiatives on track
• Are a natural cross-functional communicator, building relationships across content, product, marketing, and production

Core Responsibilities

• Content Vision, Strategy and Pedagogy: Define and own the strategic vision and roadmap for U.S. educational content aligned with business goals
• Establish a framework to prioritize user needs and translate insights into actionable initiatives
• Create and execute a content strategy and roadmap that drives acquisition (high-demand content) and retention (consistent, value-focused coverage)
• Ensure content and curriculum resources are rigorously aligned with key national and state standards, including Common Core, NGSS, and others and oversee content mapping and curriculum review cycles
• Establish and execute a research agenda that validates content efficacy against evidence-based instructional practices, including alignment to ESSA evidence tiers
• Deepen expectations around content development that reflects best practices for diverse learners, including a deep understanding of Universal Design for Learning (UDL), accommodations for IEP/504s, English Language Learners (WIDA frameworks), and Multi-Tiered System of Supports (MTSS/RTI)
• Design the content strategy to explicitly support educator Professional Development (PD) and instructional coaching, ensuring resources are embedded for successful in-classroom implementation
• Where appropriate, investigate opportunities to tie supplemental content lines to core curriculum schemes
• Drive financial performance by making strategic content decisions that balance educational impact with business outcomes

• Content Performance & Insights: Establish the editorial standards that will drive relevance, trust, and authority
• Audit and analyze content to identify gaps, measure effectiveness, and improve engagement
• Establish measurement and feedback loops with educators and users to refine content and enhance adoption/retention
• Lead and mentor content strategists, curriculum developers, and editors
• Build and maintain a network of teacher advisors and subject matter experts to validate classroom and home effectiveness
• Work closely with Production, Marketing, Product, and Partnerships teams to maximize content impact and ensure users see the right content at the right time with the right message

• Innovation & Market Awareness: Monitor competitor developments, market trends, and educator priorities to inform strategy
• Leverage emerging technologies (e.g., AI, adaptive learning) and pedagogical approaches to accelerate content development and support diverse learners across mainstream, homeschool, and special education contexts
• Integrate knowledge of federal funding streams (e.g., Title I, IDEA) to design content solutions that meet procurement needs, and proactively partner with the Partnerships team to support RFP navigation and compliance for district sales

We’re looking for someone with:

• Bachelor’s degree in Education, Curriculum & Instruction, or a related field (Master’s preferred)
• Former educator with deep knowledge of the U.S.K-12 curriculum; school leadership experience and familiarity with homeschool and special education a plus
• Prior experience in a district-level leadership role, such as Chief Academic Officer, Curriculum Director, or Assistant Superintendent is strongly preferred
• 7–10 years in content strategy, curriculum design, or educational product development, with a track record of translating educational expertise into actionable business or product outcomes
• Strong analytical and commercial skills, able to evaluate content performance, interpret data, and inform strategy
• Demonstrated assessment literacy, including experience with designing formative/summative assessments and aligning content to state accountability measures
• Excellent collaboration and communication skills, with the ability to influence senior stakeholders while remaining hands-on

Example KPIs

• Conversions: content-driven conversions and sign-ups
• User satisfaction: positive user NPS and reviews
• Cost efficiency and scalability: content ROI and % of content reused, localized, or adapted across products/channels
• Curriculum alignment: % of content aligned to priority state standards
• Market penetration: # of district partnerships, pilot programs, and procurement wins
• Educator validation: qualitative feedback scores from district curriculum leaders and teacher advisory network