General Sales Manager

Petersauto; Nashua (NH); On-site; USD 60,000 - 80,000; Full time

Job summary

A well-established automotive dealership in Nashua, New Hampshire, is seeking an experienced General Sales Manager to lead its vehicle sales department. The ideal candidate has 3-5 years of automotive sales management experience, strong leadership skills, and the ability to thrive in a fast-paced, performance-based environment. This role offers competitive compensation and benefits, along with opportunities for career advancement.

Benefits

Health, dental, vision, life, and disability insurance

401(k) plan

Paid time off/vacation

Employee purchase benefits

Vehicle purchase program

Ongoing training and career advancement opportunities

Qualifications

• 3-5 years of automotive sales management experience required.
• Professional appearance and a strong work ethic.
• Valid driver’s license and clean driving record required.

Responsibilities

• Achieve monthly sales volume and gross profit targets.
• Lead, manage, and develop the New and Pre-Owned Sales teams.
• Ensure compliance with dealership policies and regulatory requirements.

Skills

Automotive sales management experience

Leadership and coaching abilities

Microsoft Office Suite proficiency

Performance-based environment adaptability

Excellent communication skills

Education

High school diploma or equivalent

College education preferred

Tools

Dealership management systems (CDK or similar)

Job description

Overview

Peters Honda, a high-volume, well-established and family-owned automotive dealership, is seeking an experienced General Sales Manager to lead and drive performance across its New and Pre-Owned vehicle sales department. This is a fast-paced, professional environment with strong support and potential for growth.

Responsibilities

• Achieve monthly sales volume and gross profit targets
• Lead, manage, and develop the New and Pre-Owned Sales teams
• Recruit, hire, and coach high-performing sales professionals
• Maintain optimal inventory levels and days’ supply
• Ensure team is well-informed on vehicle inventory, marketing promotions, rebates, and incentives
• Accurately appraise trade-in vehicles and manage used vehicle acquisition strategy
• Collaborate with executive management to forecast sales and control expenses
• Personally support sales staff in customer interactions and closing deals
• Enhance the overall customer experience throughout the purchase process
• Coordinate with the Finance & Insurance (F&I) team to optimize the sales and delivery workflow
• Ensure compliance with dealership policies and regulatory requirements
• Promote a customer-centric, team-oriented culture aligned with company values

Qualifications

• 3-5 years of automotive sales management experience required
• Strong leadership and coaching abilities
• Proficiency with Microsoft Office Suite (Outlook, Excel, Word)
• Experience with dealership management systems (CDK or similar) is a plus
• Ability to thrive in a performance-based, high-volume environment
• Professional appearance and a strong work ethic
• Excellent verbal and written communication skills
• Valid driver’s license and clean driving record required
• High school diploma or equivalent required; college education preferred

Compensation & Benefits

• Competitive compensation package (performance-based)
• Health, dental, vision, life, and disability insurance
• 401(k) plan
• Paid time off/vacation
• Employee purchase benefits
• Vehicle purchase program
• Ongoing training and career advancement opportunities

Pre-employment Requirements

All applicants must successfully complete a background check, motor vehicle record review, and drug screening prior to employment.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.