Field Sales Representative (Contract)

Instacart, Inc.; New York (NY); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading grocery technology company seeks a Field Sales Specialist to introduce customers to their innovative Caper smart cart technology. The ideal candidate will have a strong background in direct sales, excellent communication skills, and a willingness to travel. This role focuses on customer acquisition and relationship building in grocery stores nationwide, driving the adoption of cutting-edge retail technology.

Qualifications

• Proven experience in direct sales, preferably in a retail environment.
• Exceptional interpersonal and communication skills.
• Self-motivated with a proactive approach to achieving goals.
• Comfortable working with and explaining new technology.
• Availability to work a Thursday through Monday schedule, including weekends.
• Willingness to travel extensively—up to 90% of the time.

Responsibilities

• Engage directly with in-store customers to introduce them to Caper smart carts.
• Develop and execute effective sales tactics tailored to each store environment.
• Foster positive relationships with store personnel.
• Offer regular reports on customer interactions.
• Strive to meet and exceed daily user acquisition goals.

Skills

Direct sales experience

Interpersonal skills

Communication skills

Self-motivation

Understanding of technology

Job description

Overview

About the Role - As a Field Sales Specialist at Instacart, you will introduce shoppers directly to our Caper smart cart technology in grocery stores nationwide. You'll engage with customers, demonstrate the features and benefits of our innovative smart carts, and encourage their adoption. Your efforts will directly impact the use of cutting-edge technology that is redefining the retail shopping experience.

About the Team - You’ll be joining the Retail Ops Excellence (ROE) team, a driving force behind operational success for Instacart’s retail partners using our Caper Carts. The ROE team is instrumental in scaling in-store technology and fulfillment solutions to unlock growth, optimize efficiency, and enhance the in-store experience for both customers and associates.

This role will be focused on Connected Stores, specifically Caper, our smart shopping cart offering using deep learning and computer vision for a seamless grab-and-go retail experience. Our plug-and-play solution needs no store renovations; retailers simply buy the carts to gain cashierless capabilities. Caper, a fast-growing retail automation product, costs less than 1% of competitors’ infrastructure and is widely adopted. Our cross-functional team solves problems our customers love.

About the Job

• Drive Customer Acquisition: Engage directly with in-store customers to introduce them to Caper smart carts, performing live demonstrations to showcase their features and benefits.
• Implement Sales Strategies: Develop and execute effective sales tactics tailored to each store environment, adapting approaches based on customer feedback and success rates.
• Build Relationships: Foster positive relationships with store personnel to facilitate seamless operations and act as a brand ambassador for Instacart and Caper.
• Provide Reporting and Feedback: Offer regular reports on customer interactions, providing insights and suggestions for improving engagement and sales techniques.
• Achieve Targets: Strive to meet and exceed daily and weekly user acquisition goals.

About You

Minimum Qualifications

• Proven experience in direct sales, preferably in a retail environment.
• Exceptional interpersonal and communication skills.
• Self-motivated with a proactive approach to achieving goals.
• Comfortable working with and explaining new technology.
• Availability to work a Thursday through Monday schedule, including weekends.
• Willingness to travel extensively—up to 90% of the time.

Preferred Qualifications

• Strong critical thinking abilities to identify and leverage sales opportunities.
• Familiarity with grocery retail operations and customer behavior.
• Experience promoting technological products or innovations in a retail setting.
• Ability to quickly adapt to new environments and work independently.