Executive Director, edX

2u; Virginia (MN); On-site; USD 150,000 - 200,000; Full time

Job summary

A leading online education provider in Minnesota seeks an experienced Executive Director for edX, responsible for driving the strategy and growth of the consumer platform. The ideal candidate will have over 15 years of executive experience in eCommerce, focusing on learner acquisition and P&L management. This role offers competitive benefits, including medical coverage and unlimited PTO.

Benefits

Medical, dental, and vision coverage

401(k) employer match

Generous paid holidays and leave policies

Free snacks and drinks in office

Qualifications

• 15+ years of executive leadership experience.
• Strong eCommerce background with proven results.
• Ability to drive P&L for a large-scale consumer platform.

Responsibilities

• Own and deliver all P&L targets for the edX business.
• Lead cross-functional teams for learner acquisition.
• Create long-term relationships with learners to drive repeat purchases.

Skills

Executive leadership

eCommerce background

Collaborative leadership

Data-driven decision making

Transformational leadership

Education

Bachelor's degree

MBA or advanced degree

Tools

CRM

Business Intelligence tools

Web analytics platforms

Job description

About 2U

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world‑class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

Executive Director, edX

Reporting directly to the CEO, the Executive Director, edX is a pivotal executive leadership role responsible for architecting and executing the strategy for our world‑renowned "edX" consumer platform, an integral part of the broader 2U strategy. This leader will own the full P&L and strategic roadmap for the edX business. The primary mandate is to drive consumer growth by developing and maintaining attractive learning products, attracting learners to the platform, and converting them into a loyal, long‑term customer base that drives repeat purchases. This is a unique "build‑and‑scale" opportunity. The Executive Director, edX must be a proven commercial leader with a strong background in eCommerce who can drive aggressive, immediate revenue through the platform while building a scalable, high‑performance organization. This leader must also be a successful collaborator, working across the organization to connect the platform's scale to other divisions, including product, marketing, partnership management, and B2B sales.

Responsibilities

• P&L Ownership: Own and deliver on all P&L targets for the edX consumer business, ensuring its growth and success as an integral part of the broader 2U strategy.
• eCommerce Product Strategy: Develop and execute a diverse B2C portfolio strategy for edX, developing and maintaining a range of attractive learning products (by price, time, and credential type) to meet learners at every stage of their career.
• Learner Acquisition: Lead a cross‑functional governance team (Product, Marketing, Analytics, etc.) to attract learners to the platform by growing organic traffic/SEO and optimizing paid marketing channels.
• Conversion & Purchase: Own the consumer journey, connecting learners to the appropriate solution and leading initiatives to dramatically improve conversion funnels and drive them to purchase.
• Loyalty & Retention: Create a long‑term relationship with learners to build a loyal customer base and drive repeat purchases. Drive the strategy to launch and scale a competitive consumer subscription offering, increasing learner value and recurring revenue.

Strategic Collaboration & Platform Innovation

• Cross‑Functional Leadership: Serve as a key collaborative leader, ensuring constant alignment and successful partnership with cross‑functional organizations (Product, Marketing, Partnership Management, B2B Sales, Tech, and Finance) to execute the edX strategy.
• Content Strategy: Partner with content acquisition and learning teams to bring more career‑ and industry‑relevant content to the platform.
• B2B Sales Collaboration: Successfully collaborate with the B2B sales organization by instrumenting the edX consumer journey with effective lead‑generation strategies to fuel the sales pipeline.
• Partnership Collaboration: Work closely with the partnership management team to evolve partner contracts (rev share, platform control) in support of the consumer subscription and growth strategy.
• Platform Innovation: Champion initiatives to standardize the learner experience and innovate with AI to enhance learner engagement and outcomes.

Things That Should Be In Your Background

• Bachelor’s degree required; MBA or advanced degree strongly preferred.
• 15+ years of progressively responsible executive leadership experience in a high‑growth technology, SaaS, or EdTech environment.
• Proven P&L Responsibility: Demonstrable experience managing the full P&L for a large‑scale, high‑growth B2C eCommerce or consumer platform business.
• Strong eCommerce Background: Must have a strong background in eCommerce with proven experience in the following areas:
  • Developing and maintaining attractive learning products.
  • Attracting learners to a platform and connecting them to the appropriate solution.
  • Driving learners to purchase and creating long‑term relationships.
  • Building a loyal customer base and driving repeat purchases.
• B2C Platform Expertise: Deep expertise in the B2C toolkit, including consumer marketing, product management, subscription models, SEO/traffic acquisition, and conversion rate optimization.
• Collaborative Leader: A proven ability to be successful and collaborate with other parts of a matrixed organization, including product, marketing, partnership management, and B2B sales teams.
• Transformational Leadership: A "builder" profile with proven experience scaling a business unit and building the organizational and technical foundations for growth.
• Exceptional Commercial & Financial Acumen: Ability to meticulously forecast revenue, own a P&L, and model complex business trade‑offs.
• Executive Presence: Superb communication, negotiation, and influencing skills, with the ability to build consensus and C‑suite/Board‑level credibility in a highly matrixed organization.
• Data‑Driven & Resilient: A bias for action and a relentless focus on data to drive decisions, comfortable executing at speed in a complex, evolving "building phase" environment.
• Prior experience with CRM, BI Tools, and web analytics platforms is essential.

Benefits & Culture

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include volunteer days, parental leave, and a company‑wide winter break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: [e-mail].

About 2U

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non‑profit colleges and universities delivering high‑quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world‑class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About EdX

edX is the education movement for restless learners and a leading global online learning platform from 2U, LLC. Together with the majority of the world’s top‑ranked universities and industry‑leading companies, we bring our community of over 45 million learners world‑class education to support them at every stage of their lives and careers, from free courses to full degrees. And we’re not stopping there — we’re relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

Learn more at https://2u.com/careers/

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.