CTV Media Buyer

WTW; Miami (FL); On-site; USD 65,000 - 80,000; Full time

Job summary

A leading insurance services company is looking for a performance-driven CTV media buyer in Miami. You will manage CTV media campaigns with a focus on lead generation and KPI efficiency, working in a dynamic and collaborative environment. The role requires strong analytical skills and experience in digital marketing. Competitive salary and extensive benefits offered including health insurance and retirement plans.

Benefits

Health and welfare benefits

Annual paid time off

Retirement savings plan

Qualifications

• 3+ years of experience in CTV and digital media buying.
• Demonstrated success managing lead generation campaigns.
• Bilingual (Spanish/English) proficiency preferred.

Responsibilities

• Negotiate, buy, maintain, and monitor CTV media campaigns.
• Develop media plans based on target audience and objectives.
• Track and analyze campaign performance metrics.

Skills

CTV and programmatic platforms

Lead generation campaign management

Analytical skills

Microsoft Office proficiency

Negotiation skills

Attention to detail

Communication skills

Attribution models expertise

Education

Bachelor’s degree in marketing, advertising, media or related field

Tools

Google Analytics

DV360

Job description

Overview

NOTICE: This is a position for TRANZACT. WTW divested Tranzact in December 2024. This is a transitional posting for a position with TRANZACT and not a position with WTW.

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

We work with some of America’s largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.

When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle – “Be Real” – that means being genuine, keeping your word, and having the courage to make tough decisions. Our “Be Real” values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.

Role

As a performance-driven CTV media buyer, you will report to the Senior Director of Media and be responsible for all aspects of our CTV media campaigns including optimizing and executing high-impact CTV campaigns with a strong focus on lead generation and KPI efficiency. You will need to have a strong understanding of digital marketing principles, particularly as it relates to video, programmatic, and CTV advertising. You must be well-versed in preparation and execution of media plans, as well as providing support on campaign and content ideation. Stewardship of media performance, analysis, and reporting is required along with leveraging data and analysis to deliver actionable insights. Bilingual (Spanish / English) proficiency preferred but not required.

Location: Miami, New Jersey or Raleigh based

What You Need to Be Successful

• In depth knowledge and experience with CTV and programmatic platforms is required; linear TV media buying experience is a plus
• Demonstrated success managing lead gen campaigns and optimizing for efficient CPL and ROAS
• Strong analytical skills with the ability to provide thorough analysis of media performance and recommendations for marketing leadership and business teams
• Proficiency required in Microsoft Office applications, Google Analytics, DV360, and DSP platforms
• Solid negotiation skills with an ability to multi-task and solve problems in a fast-paced environment
• Must be detail-oriented with excellent written and verbal communication skills
• Expertise with attribution models along with an understanding of the halo impact of marketing channels is desired
• CTV marketing experience in insurance, healthcare and financial services is preferred
• Minimum 3 years’ experience in CTV and digital media buying
• Bachelor’s degree in marketing, advertising, media, communications or a related field is required

Compensation and Benefits

Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that base salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation.

Compensation

The base salary compensation range being offered for this role is $65,000 to $80,000 USD per year.

This role is also eligible to participate in the annual bonus program.

Company Benefits

TRANZACT provides a competitive benefit package which includes the following (eligibility requirements apply):

• Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
• Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
• Retirement Benefits: Savings Plan with annual nonelective company contribution.

Qualifications

SPECIFIC RESPONSIBILITIES INCLUDE:

• Negotiate, buy, maintain, and monitor CTV media campaigns
• Research and identify ideal CTV media platforms and strategies based on target audience along with campaign objectives
• Preparation and presentation of media plans, quarterly reviews, and test proposals
• Collaborate on development of creative and overall strategy as it relates to other media channels
• Track and analyze campaign data such as views, click-through rates, engagement and conversion rates
• Media results reporting, including presentation to marketing and business vertical teams of analysis, findings, and recommendations to meet business goals and the ability to identify key areas of growth and scalability of campaigns
• Build and maintain relationships with CTV publishers and networks
• Monitor and stay up to date on industry trends, platforms and technologies in the CTV space
• Train other media team members on CTV

TRANZACT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Equal Opportunity Employer / Disability / Vet (https://cdn-static.findly.com/wp-content/uploads/sites/478/2019/03/Equal-Opportunity-is-the-Law-Poster-Supplement.pdf)