Brand Marketing Coordinator

Oldcastle APG, Inc.; Atlanta (GA); On-site; USD 50,000 - 65,000; Full time

Job summary

A leading building materials company is seeking a Brand Marketing Coordinator in Atlanta, GA. The role involves crafting brand stories, executing marketing campaigns, and managing day-to-day brand operations. Ideal candidates have a degree in marketing or a related field, along with 2+ years of experience. This entry-level position offers competitive pay and comprehensive benefits, fostering an inclusive culture for growth and development.

Benefits

Highly competitive base pay

Comprehensive medical, dental and disability benefits

Group retirement savings program

Health and wellness programs

Opportunity for growth and internal promotion

Qualifications

• 2+ years of experience in marketing, branding, or communications.
• Strong interest in design and brand storytelling.
• Demonstrated ability to direct creative work.

Responsibilities

• Collaborate on creative concepts and campaign narratives.
• Develop and execute integrated marketing campaigns.
• Create and adapt original content across multiple channels.
• Assist in concept development for product launches.
• Manage day-to-day brand operations and track performance.

Skills

Marketing experience

Creative development

Strong collaboration skills

Organizational skills

Education

Bachelor's degree or equivalent

Job description

Join us for the Brand Marketing Coordinator role at Oldcastle APG.

Job ID: 517243

Job Summary

Oldcastle APG, a CRH Company, is North America’s leading provider of innovative outdoor living solutions that enable customers to Live Well Outside. The manufacturer’s portfolio of premier building products inspires endless possibilities while providing enduring outdoor spaces where people can connect, reflect and recharge. Award‑winning brands include Belgard® hardscape, Echelon® Masonry, MoistureShield® composite decking, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, Lawn & Garden mulches and landscape features, and Techniseal® sands and sealant technologies. We are seeking a Brand Marketing Coordinator to help shape and share the stories of our most iconic and innovative brands — including Belgard, the number one hardscapes brand in North America, and Echelon, a leading provider of architectural masonry solutions. In this role, you will help craft the creative vision, shape brand perception, and translate strategic ideas into compelling, on‑brand experiences. You will partner with the Senior Brand Manager to develop campaigns that inspire, educate, and connect with audiences across digital, print, and experiential channels.

Job Location

Onsite, Atlanta, GA.

Job Responsibilities

• Bring brand stories to life by collaborating on creative concepts, campaign narratives, and visual direction that align with each brand’s unique identity and voice.
• Partner with Senior Brand Manager to develop and execute integrated marketing campaigns for Belgard, Echelon, and other high‑visibility brands in the Hardscapes and Masonry portfolio.
• Create, edit, and adapt original content — including copywriting, imagery direction, and design briefs — for use across digital, print, social, point‑of‑sale, and event marketing.
• Assist in concept development for product launches, tradeshow activations, sponsorship opportunities, and seasonal campaigns.
• Work cross‑functionally with sales, product, and digital teams to ensure campaigns are consistent, compelling, and strategically aligned.
• Manage day‑to‑day brand operations, including asset development, vendor coordination, and creative production timelines.
• Track campaign performance, analyze competitive trends, and present findings to inform future creative strategies.
• Maintain organized brand asset libraries, ensuring that all creative materials remain current, on‑brand, and high‑impact.
• Contribute to creative problem‑solving to evolve brand expression and enhance customer engagement.

Job Requirements

• 2+ years of experience in marketing, branding, creative development, or communications (agency or client‑side).
• Bachelor’s degree or equivalent experience in marketing, communications, design, or a related creative field.
• Strong interest in design, brand storytelling, and the building materials or construction industry, with enthusiasm for learning about premium products like Belgard and Echelon that define outdoor living luxury.
• Demonstrated ability to create or direct creative work, from campaign themes to copywriting to visual execution.
• Excellent organizational skills with the ability to manage multiple creative projects in a fast‑paced environment.
• Strong collaboration skills and the confidence to contribute to creative discussions and strategic planning.

What CRH Offers You

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

Seniority Level

Entry level

Employment Type

Other

Job Function

Marketing and Sales

Industries

Wholesale Building Materials

Equal Opportunity Employer

Oldcastle APG, a CRH Company, is an affirmative action and equal opportunity employer. EOE/Vet/Disability CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.