Marketing jobs in Singapore

Job Number 23132022
Job Category Brand Management
Location Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB SUMMARY

• Assist with the planning and pull-through of all Luxury Brand initiatives and programs relevant to APEC continent. Luxury Brands for this position refer to Reserve, The Ritz-Carlton, St. Regis and JW Marriott
• Collaborate with APEC Luxury Brand team to execute exceptional on-brand execution to sustain and elevate Marriott’s leading edge as the Luxury Brand Operator in APEC
• Execute on aligned Luxury Brand proof-points to drive brand awareness / reputation in APEC
• Support the delivery of strategic Brand plan and integration for Luxury openings (in some instances; conversion hotels) will be a key focus.
• Support the Senior Director, Luxury Brand Management & Marketing, APEC to drive stronger understanding and knowledge of what each luxury brand represents, and ultimately increase Brand equity.
• Work with regional, area and hotel operations teams to ensure exceptional delivery of guest experience that creates consistent Brand preference, market share and topline performance.
• Responsible to ensure Brand photography, contents and assets in continent are up to date and relevant. Call out anomalies, where applicable.
• Support and coordinate the work to ensure on-brand solutions for key stakeholders.
  

SCOPE

Responsible for the management of the luxury brands; as determined by the Senior Director, Luxury Brand Management & Marketing, APEC; e.g. key project facilitation and integration across APEC & Luxury openings.

CANDIDATE PROFILE
Education and Experience

• Hotel operations experience is strongly preferred.
• Prior Luxury brand management experience and marketing knowledge is an advantage.
• Five or more years of management experience. International work experience preferred.
• Languages: Proficiency in English
• Experience in executing work with strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must.
• Good presentation and communication skills
• Proven ability to work with a cross-functional teams in support of specific business priorities.
• Demonstrated ability to take complex projects and efforts from conception to successful execution.
• Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
• Ability to simultaneously manage multiple projects.
• Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).
• Strong team player and ability to foster relationships and collaborate across disciplines

CORE WORK ACTIVITIES

Managing Projects and Priorities

• Execute purposefully on the full-year marketing plan that prioritizes Brand presence and accomplish desired outcomes for the luxury brands.
• Ensure all presentations of any form reflect the Brand tone of voice, with clear, concise and compelling writing.
• Provides support and assistance to other team members regarding MILUX projects to ensure timely completion of assignments.
• Analyze information and evaluates results to choose the best solution and solve problems.
• Think creatively and practically to develop, plan, and implement new Brand programming or initiatives.
• Provide recommendations to improve the effectiveness of processes or programs.
• Understand and meet the needs of key stakeholders, related to Brand management work.
• Supports achievement of performance goals, budget goals, team goals, etc.

Brand Strategy & Planning

• Partner with key stakeholders on key openings and focus hotels within the Luxury brand portfolio
• Educate/communicate on brand strategy, positioning, voice, strategic pillars and competitive environment.
• Educate/communicate consumer insights
• Represent the vision of the MILUX team at all times.

Brand Performance & Development

• Execute on global brand strategies while ensuring alignment to APEC and market specific objectives
• Assist in the effective pull-through and localization of new brand initiatives in APEC
• Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives

Operations & Culture

• Assist to ensure regular brand updates and Brand education are communicated to the field and hotels.
• Work closely with Brand Activation + Standards team, properties and regional/area operations to ensure on-brand implementation of brand operating standards, procedures, and brand programs.
• Support luxury onboarding processes and calendar for Brand Leader with General Managers and key stakeholders.
• Provide opening brand support for all new hotels prior to countdown, coordinates with Regional/Area Directors of Operations and Marketing to ensure all branded elements of luxury openings, opening countdown, Consumer Ops support etc. are executed on brand.
• Provide clear instructions for hotel opening teams to ensure branded critical path document for openings and conversions are executed.

MANAGEMENT COMPETENCIES
Leadership

Marriott International is an equal opportunity employer.We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.We are committed to non-discrimination onanyprotectedbasis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, beginyour purpose,belongto an amazing globalteam, andbecomethe best version of you.