JOB SUMMARY |
The Manager, B2B Events – Asia Pacific reports to the Senior Director, GSO B2B Events & Programs, Asia Pacific and oversees the planning and logistics associated with the pre-event, on-site and post-event phases of B2B events including, but not limited to The Exchange series, Luxury Group customer events, tradeshows and other customer engagement programs for the Asia Pacific region (mainland China included). Responsibilities include identifying and evaluating event sites, organizing programs/agendas/activities, and managing all event logistics prior to, during, and post event. Incumbent is also responsible for managing the events/programs within a defined budget. The job location is flexible in Singapore and Hong Kong. |
CANDIDATE PROFILE |
Education and Experience Preferred |
- 4-year degree from an accredited university in Business Administration, Marketing, or related
- Minimum 7 years of relevant professional experience in events marketing, demonstrating progressive career growth and pattern of exceptional performance.
- Proficiency in both written (Traditional and Simplified Chinese) and spoken Mandarin and English.
- Previous experience in B2B events management (tradeshows, conferences, seminars, hybrid events, etc.) across different destinations in Asia Pacific is required. Tradeshow / conferences scale of 500+ pax min.
- Attention to details and self-starter. Possess the ability to manage multiple projects simultaneously and meet set timeline.
- Creative and innovative. Keep abreast of event trends and be able to make recommendations that elevate customer experience (pre-/post-event and on-site).
- Strategic and analytical mindset: Formulate events strategy for APAC and report ROI from events hosted.
- Proficiency in Cvent or other event management tool is preferred.
- Excellent time management and strong agency/vendor management skills. Good communication and people skills are critical.
- Demonstrated project management skills are essential.
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CORE WORK ACTIVITIES |
- Responsible for end-to-end event management, including, but not limited to, budget management, vendor/stakeholder management, event related communication, site inspection, registration and billing, program design/flow, design/production management, event execution, marketing collateral and reporting.
- Effectively manage the execution and delivery of physical, hybrid and/or virtual events.
- Develop and follow through project plan, budget plan and communication schedule for the assigned events.
- Collaborate with other disciplines (comms, brands, loyalty, digital, etc), to bring the Marriott brands to life, elevate the Marriott brand and to promote Marriott Bonvoy.
- Build and maintain registration sites/projects for B2B customer events.
- Manage RFP process for event production, and/or other events-related, agencies.
- Maintains full accountability for budget related to assigned events.
- Leverage digital tools / technology to elevate, promote and track ROI for assigned events.
- Liaise with the local GSO teams and support event design where applicable. This includes ensuring brand logos and brand voice are updated and shared, adhering to the allocated budget, and working closely with the meeting/show event owner to ensure all aspects are executed in a timely manner.
- Provide in-depth post-event report covering both qualitative and quantitative details.
- On-site event management is required. Frequent travel within Asia Pacific is required.
Ensuring Exceptional Customer Service - Maintain regular communications with sales leaders, and B2B clients to ensure seamless execution and superior customer service prior to, during, and following event.
- Plan and lead pre-and post-event team meetings ensuring alignment with all necessary parties and coordination of event details.
- Prepare post-event survey, review and summarize feedback, and present results to senior leadership. Reviews customer feedback to improve processes and enhance program materials. Make recommendations for future enhancements, as appropriate.
- Demonstrate a high level of customer service, professionalism, and confidentiality in all communications and actions.
- Provide services that are above and beyond for customer satisfaction and retention.
Demonstrating and Applying Discipline/Functional Knowledge - Use standard software applications such as MS Office, expense reporting system, travel management system, cvent, etc.
- Act decisively to recover from mistakes. Know how to develop/propose/initiate solutions and when to involve a leader.
- Act independently to improve and increase skills and knowledge.
- Set priorities and establish procedures for completing own responsibilities.
- Determine the urgency level of conflicting priorities on behalf of the supervisor; prioritize aspects of the work, such as identifying critical items and ascertaining which items are to be delegated to others and/or completed by self.
Contributing to Teams - Navigate the organization to achieve collaboration by leveraging relationships and knowledge.
- Identify and cultivate relationships with key colleagues and stakeholders in other parts of the organization.
- Work effectively in a virtual team-based environment.
Additional Responsibilities/Competencies - Express oneself clearly, concisely and effectively through written and verbal communications.
- Approach opportunities with a positive, open-mind.
- Display creativity and innovation to identify opportunities to improve departmental processes and programs that will enhance team productivity and/or business results.
- Gain the confidence and trust of others through consistent demonstration of authenticity and ethical standards.
- Maintain confidentiality of proprietary materials and information.
- Perform special projects and other duties as assigned.
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MANAGEMENT COMPETENCIES |
Building Relationships |
Coworker Relationships |
- Builds credibility with others and encourages strong working relationships.
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- Creates a work environment in which others feel comfortable sharing thoughts and feedback.
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- Shows awareness of how own behavior impacts others and the work environment.
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- Encourages others to work together.
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Customer Relationships |
- Models and empowers others to anticipate and respond to customer/stakeholder preferences and feedback.
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- Clearly explains policies in ways that create strong customer/stakeholder relationships.
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- Monitors customer/stakeholder satisfaction and takes appropriate action.
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- Resolves customer/stakeholder issues and concerns raised by others.
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Global Mindset |
- Creates an environment where everyone is valued and included.
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- Models and coaches others on representing the Company culture of service, opportunity, respect, and fair treatment.
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- Acts when others are treated unfairly or are not valued and respected for their unique skills.
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- Looks for and uses ideas and opinions from diverse sources.
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- Attracts, develops, and retains a multicultural and multigenerational workforce.
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- Gives all associates the opportunity to achieve their full potential.
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- Organizes activities that promote inclusion.
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- Maintains an awareness of changing customer/stakeholder and associate characteristics.
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Generating Talent and Organizational Capability |
Organizational Capability |
- Ensures the work is organized so it can be effectively completed.
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- Continuously improves work processes.
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- Brings together the appropriate mix of associate knowledge and skills to complete work.
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- Coaches others on scope of technical decision‐making authority.
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- Uses meetings and other forums to regularly communicate status of work.
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Talent Management |
- Provides, seeks, and acts on constructive feedback.
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- Develops others by identifying needs and providing resources in area of expertise.
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- Uses professional networks to attract top talent in area of expertise.
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- Participates in the hiring process and ensures successful on‐boarding of new associates.
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Leadership |
Adaptability |
- Models and coaches others on staying calm and focused during stressful situations.
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- Communicates to others why change is happening and how it impacts their work.
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- Models flexibility when managing multiple demands and changing priorities.
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- Provides resources that help others deal with change and challenges.
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- Adjusts team and own priorities when experiencing change or challenges.
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- Determines how change impacts stakeholders and communicates concerns to leadership.
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Communication and Professional Demeanor |
- Clearly presents complex information using different methods.
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- Adapts communication style based on the audience.
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- Demonstrates active listening to ensure understanding.
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- Models and coaches others on appropriately interpreting verbal and non‐verbal behavior.
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- Models and coaches others on displaying professionalism and gaining respect from others.
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Problem Solving and Decision Making |
- Identifies issues and makes suggestions to solve complex problems affecting daily work.
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- Models and coaches others on breaking complex issues into manageable parts.
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- Looks for and shares information with others before making a decision.
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- Models and coaches others on identifying and evaluating alternatives and their implications before making decisions.
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- Involves and gains agreement from others when making key decisions.
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- Makes complex decisions and works with others to implement solutions in reasonable amount of time.
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Learning and Applying Professional Expertise |
Applied Learning |
- Sets own career goals and identifies developmental areas for self and others.
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- Uses resources and challenging assignments to improve performance of self and others.
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- Gathers, shares, and uses information about industry and discipline trends and best practices.
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- Budgets for training to support associate development, as applicable.
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- Coaches and holds others accountable for professional growth.
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Business Acumen |
- Ensures others understand how their work impacts property and team performance.
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- Coaches others on the drivers of performance and their impact on key business and property metrics.
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- Shows an understanding of how different customer/stakeholder groups have different revenue potential.
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- Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability.
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Technical Acumen |
- Maintains advanced technical knowledge and skills and models their use for others.
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- Models and promotes the appropriate use of facilities, equipment, and materials to perform the job.
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- Demonstrates and shares expertise in policies, procedures, and legal requirements.
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- Manages and completes complex technical assignments and coaches others on solving advanced technical issues.
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- Demonstrates and reinforces technical standards and processes to support work requirements.
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- Identifies innovative technical approaches and communicates how they can improve processes or business functioning.
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Managing Execution |
Building and Contributing to Teams |
- Promotes teamwork by explaining how each associate supports shared goals.
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- Builds commitment to team goals by explaining how they support department and property success.
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- Works with team members to solve issues and make decisions that impact them.
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- Manages disagreements among team members.
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- Recognizes department, team, and individual achievements.
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Driving for Results |
- Creates a team environment that encourages accountability, high standards, and innovation.
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- Makes sure others understand performance expectations.
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- Sets and tracks goal progress for self and others.
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- Monitors the work of others to ensure it is completed on time and meets expectations.
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- Breaks down barriers so team members can accomplish their work.
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Planning and Organizing |
- Prioritizes group activities based on importance, urgency, and impact to goals.
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- Manages team workload and delegates assignments appropriately.
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- Ensures team members have the equipment, materials, and other resources needed to accomplish their work.
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- Avoids conflicts when setting project timelines and communicates key milestones and deadlines to others.
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