National Sales Manager - Modern Trade

Symmetrical Global Search Pvt Ltd; Muscat; On-site; OMR 20,000 - 26,500; Full time

Job summary

A leading recruitment firm is seeking a National Sales Manager for the modern trade sector in Muscat. The role involves leading a team, driving trade negotiations, and ensuring achievement of sales targets. The ideal candidate will have at least 5 years of FMCG distribution experience, with strong leadership and negotiation skills. This is an excellent opportunity for a results-driven individual to make a significant impact.

Qualifications

• Minimum 5 years experience in FMCG distribution with minimum 2 years managing teams.
• Ability to conduct business reviews and develop business plans.
• Skills in training and coaching Key Account Executives.

Responsibilities

• Lead and manage the team of Key Account Executives and Field Sales Manager.
• Drive trade negotiations and secure shelf space.
• Monitor effectiveness of trade activations and service levels.
• Conduct quarterly business reviews with top customers.
• Negotiate new product listings and promotional selling.

Skills

Leadership

Performance Orientation

Negotiation

Attention to Detail

Strategic Thinking

Financial Understanding

Team Management

Education

Postgraduate in Sales / Marketing / Business Administration

Job description

Job Position : National Sales Manager - Modern Trade

Job Description :

Lead and Manage the Team of Key Account Executives and Field Sales Manager �Key Accounts to achieve business objectives.
�Drive all Trade Negotiations, Secure Share of Shelf in line with Brand Expectations and Ensure full implementation of all Trading agreements.
�Monitor and Review effectiveness of all Trade Activations, Coverage and Trade Service Levels.
�Sales Forecast to be prepared based on Market Activity Plans and Review on a monthly basis.
�Conduct quarterly Business Reviews with the top customers and develop Business Plan.
�Negotiate and finalize new product listing, price changes, promotion selling and displays in the outlets.
�Monitor Competitor activities and implement Tactical activities to counter the same.
�Train Key Account Executives on product knowledge, customer management, route planning, and collections.
�Provide Coaching for Key Account Executives by regular field contacts and provide written feedback for development.
�Manage Collections from all Credit Customers, Evaluate Credit limits and recommend changes of any based on customer performance and payment history and forecast.
�Ensure that the volume and value targets allocated for the assigned channel are achieved.

Skills
�Leadership, Performance Orientation, Negotiation, Attention to Detail, Strategic Thinking, Financial Understanding, Team Management

Qualification
�Postgraduate in Sales / Marketing / Business Administration.

Experience
�Minimum 5 years experience in FMCG distribution with minimum 2 years of managing to 7 years and leading teams.