Director, Digital Marketing Enablement

As our Digital Marketing Enablement Director, you will fulfil one of the most important roles in our region. You will lead the acceleration of our digital transformation, ensuring a seamless omnichannel digital experience for consumers that helps achieve our business and brand objectives. You will build upon the region’s digital strategy, develop yearly plans to execute that strategy and lead a multi-functional team to deliver those plans. As a functional leader, you will ensure the right tools, processes, and working methods are in place to deliver exceptional results.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Does this sound like you?

• You’re a team leader: You can attract, motivate and develop top talent.
• You’re results-driven: You challenge the status quo and raise the performance bar.
• You’re a strategist: You think strategically across multiple platforms and geographies.
• You’re solutions-oriented: You are pragmatic and willing always to do your best.
• You’re adaptable: You are resilient and comfortable navigating changing conditions.

How you’ll help us.

• Build a strong and engaged digital Marketing organisation.
• Lead and manage the Digital Marketing Enablement team, which includes Brand and Performance Media (including search, paid social, affiliates and organic social), Loyalty and Customer Relationship Management (CRM), Wholesale Digital and Market Intelligence professionals.
• Lead and implement the overall digital Marketing strategy for EMEA.
• Drive strategic planning and implementation of the OneASICS loyalty programme and broader ecosystem to achieve consumer lifecycle metrics.
• Plan, implement and execute key channel strategies to drive revenue on ASICS.com.
• Collaborate closely with cross-functional teams to identify omnichannel optimisation opportunities and, in turn, create a prioritised list of roadmap items to be planned and executed.
• Champion regional omnichannel infrastructure requests, particularly in the areas of loyalty, CRM, personalisation, media optimisation and wholesale digital.
• Work closely with the Global Analytics team to plan, monitor, and optimise data and KPI tracking, deriving insights that can be implemented across the business.
• Uncover online and offline consumer insights that shape both strategies and tactics.
• Continuously improve the consumer experience throughout the digital shopping journey.

More about you.

• Ten years of Digital Marketing experience, ideally in the consumer goods industry.
• Qualification ideally in business studies, marketing/digital brand management, and other related fields.
• Track record of outstanding results, having grown both brand metrics and business performance.
• Excellent written and verbal English language skills.

How we’ll help you.

Your wellbeing is our top priority. That is why we will provide you with these resources to help you achieve and maintain a sound mind in a sound body.

• Free fitness and 60% off sports membership. We will reimburse you for keeping a sound mind and body.
• Calm app. Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation.
• Runkeeper Go app. Free premium subscription to our running app.
• Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp sessions.
• OpenUp Access. A platform that offers professional psychological and medical assistance as well as meditation classes.
• Free running club. Join our beginners or intermediate groups for a weekly running session.

We’ll give you all the support you need to develop your skills along the way, too, thanks to our innovative Learning & Development programme.

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement.

So, this is your chance to join a truly purpose-driven brand and become part of a family. You will join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.

We look forward to receiving your application online.