Loyalty & CRM Specialist

Do you believe that sport has the power to uplift the mind? Does joining a truly purpose-driven brand align with your values? Well, then, we are looking for you.

As our Loyalty and CRM Specialist and part of our Digital Enablement team, you will drive loyalty member acquisition, engagement, and retention. You will proactively seek out innovative ways to optimise consumer journeys and maximise customer lifetime value across various touchpoints along the consumer journey.

Here at ASICS, we welcome diversity in our people, their backgrounds, and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Does this sound like you?

• You’re a team player. Your collaborative spirit focuses on building positive and productive relationships with colleagues across different functions.
• You’re highly organised. You successfully manage cross-functional, internal, and external groups to deliver meaningful results on time and within budget, with limited direction.
• You’re detail orientated. You have an analytical and data-driven mindset, a keen eye for detail, and the ability to translate insights into action.
• You’re proactive. You have a can-do attitude and approach to work.

How you’ll help us.

Based out of our EMEA Headquarters, just outside of Amsterdam, Netherlands and reporting to the Consumer Lifecycle & Engagement Sr. Specialist, as part of the role, you’ll:

• Develop and oversee the strategy, roadmap, and UAT (User Acceptance Testing) requirements for the loyalty programme across various channels.
• Execute end-to-end planning and implementation of loyalty campaigns, both in retail and online, with support from the Digital Marketing Coordinator.
• Collaborate with the Performance Marketing team to launch integrated campaigns across channels for lead generation and retention.
• Drive engagement across the unified ASICS ecosystem, including Direct-to-Consumer (DTC), Events, and the Runkeeper App.
• In collaboration with the Analytics team, develop and execute strategies for data enrichment and consumer experiences to promote growth in the Loyalty Programme.
• Test new loyalty benefits and rewards, evaluating and reporting on impact on key loyalty KPIs.

More about you.

• Qualification in Business, Marketing, or related field.
• Approximately three years of proven experience in digital marketing.
• Strong background in CRM, Loyalty, email marketing, and consumer journeys.

How we’ll help you.

Your wellbeing is our top priority. That is why we will provide you with these resources to help you achieve and maintain a sound mind in a sound body.

• Free fitness and 60% off sports membership. We will reimburse you for keeping a sound mind and body.
• Calm app. Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation.
• Runkeeper Go app. Free premium subscription to our running app.
• Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp sessions.
• OpenUp Access. A platform that offers professional psychological and medical assistance as well as meditation classes.
• Free running club. Join our beginners or intermediate groups for a weekly running session.

We’ll give you all the support you need to develop your skills along the way, too, thanks to our innovative Learning & Development programme.

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement.

So, this is your chance to join a truly purpose-driven brand and become part of a family. You will join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.

We look forward to receiving your application online.