EMEA Tablets Marketing Manager

* United Kingdom - Hampshire - Farnborough

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Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.

Description and Requirements

We are looking for an EMEA Gaming Marketing Manager who will be reporting to our EMEA Marketing Consumer and Territory Director.

The role is open in the UK - Farnborough and Italy - Milano.

Your Key Responsibilities:

• Strategic direction, leadership and growth of EMEA Lenovo Tablets portfolio, overseeing all EMEA countries
• End to End Marketing Campaign planning, execution & performance (ROI) tracking for EHQ campaigns. Including media planning, optimization, execution & performance evaluation
• Brand Tracker analysis & insights across all EMEA countries, sharing with broader cross functional categories
• Alignment, input and ownership of Tablets Real Time Brand Health
• Marketing Ops/Budget Management – Ensure efficient & effective planning & utilization of quarterly budgets, compliant usage of alliance funds, timely POE submission resulting in 100% alliance claims ets. Stakeholder management with all external EMEA alliance partners
• Stakeholder management across country Marketing teams, 4P, PR, Media COE, external agencies
• Interlocks with WW Marketing Teams, sharing and localizing all content and sharing with EMEA countries, timeously
• Interlocks with EMEA Country Marketing teams, ensuring execution is line with WW/ EMEA strategy and summaring all key country activity to create an EMEA overview
• Collaboration with PR of alliance seeding unit programs
• Content localization and creation (where gaps exist) from WW assets to be relevant for EMEA. Localise & translate all WW assets with EMEA Content Factory, using AI to provide local EMEA talent in all key visuals
• Quarterly monitoring of all country Tablets plans and execution
• Plan, execute & monitor Tablets go Big Campaigns (in focus countries), aligning with WW/ countries & media COE/ Assembly/ EMEA 4P

Specification & Requirements:

• 10 -15 years marketing experience & Marketing University degree required
• Comfortable working in a fast paced environment and collaborating across various functions eg. Sales/ 4P, finance, PR, product etc
• Strategic thinking and good Stakeholder management of multiple stakeholders
• Fluent in English with great communication & presentation skills
• Able to quickly pivot marketing plans to support business needs while maintaining marketing strategic intent
• Reliable and highly-motivated self-starter, can do attitude, resilient and a team player
• Ability to challenge & push back to key stakeholders to ensure EMEA interests are a priority and incorporated
• Key knowledge of EMEA region & country dynamics a major bonus
• Able to work as an individual contributor in a complex matrix organisation

• Opportunities for career development & growth
• Access to various training
• Performance-based rewards
• Flexible working environment (combination of working from home/office)
• An open and stimulating environment within one of the most forward-thinking IT companies
• Flat structures and fast decision-making processes
• An international team with a high focus on Gender Diversity

We are looking forward to hearing from you!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.