Senior Social Media Marketing Specialist

Resmed; Dublin; Hybrid; EUR 65,000 - 85,000; Full time

Job summary

A leading global healthcare company in Dublin seeks a Senior Social Media Marketing Specialist to join its Digital Marketing team. This hybrid role involves overseeing social content strategy, optimizing performance, and engaging with targeted communities. The ideal candidate will have 8-12 years of experience in social media marketing and content publishing, with a strong knowledge of compliance within regulated industries. Additional perks include a bonus plan and benefits for employees.

Benefits

Bonus plan

Working from home flexibility

Referral bonus

Preferred shareholding programme

Internal career opportunities

Qualifications

• 8-12 years of experience in social media marketing and content publishing.
• Strong working knowledge of Sprinklr for publishing and reporting.
• Proven track record in engaging communities within regulated industries.

Responsibilities

• Collaborate to shape and evolve the social content strategy.
• Own and optimize the publishing calendar across regions.
• Measure and report on performance across social platforms.

Skills

Social media marketing

Content publishing

Influencer marketing

Community management

Sprinklr

Regulatory compliance

Strong writing/editing skills

Tools

Sprinklr

Job description

Senior Social Media Marketing Specialist page is loaded## Senior Social Media Marketing Specialistlocations: Dublin, Irelandtime type: Full timeposted on: Posted 30+ Days Agojob requisition id: JR\_045139**We are looking for our future Senior Social Media Marketing Specialist to join our Digital Marketing team in Dublin, Ireland.****The role is offered as hybrid with 2-3 days per week onsite in our Sandyford office.****Let's talk about the role :**As part of Resmed’s Global Digital Marketing team, the Social Media Specialist plays a central role in bringing our social strategy to life across platforms and audiences. This role partners closely with Brand Marketing, Corporate Communications, regional marketers, and external agencies to execute, monitor, and optimize Resmed’s global and regional social media presence.The ideal candidate is both strategic and executional—comfortable navigating a fast-moving publishing calendar, optimizing content performance, growing targeted communities, and monitoring the digital conversation to ensure Resmed shows up in the right moments with the right message.**Let's talk about responsibilities :*** Collaborate across Brand, Communications, and Marketing teams to shape and evolve the social content strategy* Own and optimize the publishing calendar across regions and audiences, ensuring alignment with key campaigns and audience priorities* Schedule, publish, tag, and track content using Sprinklr, ensuring consistency in voice, timing, and platform best practices* Measure and report on performance across platforms, delivering regular insights and recommendations for optimization* Grow follower and community engagement across priority audiences, using platform-specific strategies and content adaptations* Monitor online conversations for key terms, brand mentions, competitor activity, and viral trends* Capture and evaluate user-generated content (UGC), partnering with Medical, Legal, and Regulatory teams to guide compliant reuse by marketing teams* Collaborate with Corporate Communications and Brand Marketing to support influencer engagement, including outreach and content coordination**Let's talk about qualifications, skills and experience :*** 8-12 years of experience in social media marketing, content publishing, influencer marketing, and/or community management* Strong working knowledge of Sprinklr for publishing, tagging, tracking, and reporting* Familiarity with social platform best practices (LinkedIn, Facebook, Instagram, YouTube, TikTok, etc.)* Proven track record of growing and engaging communities within regulated industries (healthcare, medtech, pharma preferred)* Strong understanding of social media governance, UGC rights, and working with compliance stakeholders* Collaborative mindset and ability to work cross-functionally in a matrixed, global organization* Strong writing, editing, and judgment skills across visual and written content* Experience coordinating with or supporting influencer programs is a plus**Additional information :*** At ResMed, all employees benefit from a bonus plan, the percentage of which depends on yourposition within the organisation.* Competitive benefits* Working from home flexibility* You also have access to a referral bonus and to ResMed's preferred shareholding programme* Internal career opportunity - joining an international fast-pace and massively growing companyJoining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!#LI-EUJoining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!