Senior Account Based Marketing Manager, Enterprise EMEA

Autodesk, Inc.; Dublin; On-site; EUR 80,000 - 100,000; Full time

Job summary

A leading software company is seeking a Senior Account Based Marketing Manager to drive growth initiatives within key accounts. The role involves collaborating with sales, developing marketing strategies, and leveraging innovative approaches to enhance customer relationships and awareness of software solutions. The ideal candidate will have 7-10 years of B2B marketing experience, strong analytical skills, and the ability to work cross-functionally. This position requires travel of up to 30% during peak times.

Qualifications

• 7-10 years of B2B Marketing experience particularly with Enterprise customers.
• Solid professional experience in B2B marketing for large accounts.
• Self-motivated team player able to work cross-functionally.

Responsibilities

• Collaborate with sales on account plans and marketing strategy.
• Develop new programs to showcase Autodesk as a strategic partner.
• Measure the success of account-based marketing programs.

Skills

B2B Marketing experience

Strong analytical skills

Communication skills in English

Experience using Salesforce.com

Ability to work cross-functionally

Education

Degree in marketing or related field

Tools

Salesforce.com

AI tools

Job description

**Position Overview*** Collaborate with sales on account plans, marketing strategy, tools and customer programs.Identify marketing opportunities to intentionally support and drive the business with ABM* Team with broader organization of account-based marketers where relevant to drive growth amongst a select number of accounts* Plan out high-touch account-based marketing plans with clear growth, executive contact, pipeline and revenue objectives. Nurture contacts within the prioritized accounts and engage that audience consistently with innovative, unexpected and intentional marketing to drive account opportunities* Foster peer-to-peer interaction within their industry and across industries to enable customers to share best practices* Develop new and leverage existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services* Measure the success of your account-based marketing programs* Navigate the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support enterprise account objectives* Serve as ‘voice’ of the account teams and their customers to the larger Autodesk organization to ensure that their needs are taken into account as programs and tools are developed and put into place* Proven track record of successfully originating fresh breakthrough ideas in an account-based marketing capacity to support sales objectives, validating those ideas with key stakeholders and carrying them through to execution* Demonstrated ability to provide strategic and consultative input to sales team* Direct customer-facing experience in enterprise, account-based, field marketing or solution sales roleAutodesk is looking for a Senior Account Based Marketing Manager to drive growth initiatives within a targeted set of key accounts with Account Based Marketing (ABM) methods to drive and influence pipeline, executive engagement, long term customer relationships, and awareness and adoption of Autodesk software and services to our Enterprise Customers.**Responsibilities** **Minimum Qualifications** * 7-10 years of B2B Marketing experience particularly with Enterprise customers* Solid written, verbal, interpersonal and presentation communication skills in English; other languages an advantageDegree in marketing or related field, or equivalent professional training / experience Solid professional experience in B2B marketing for large accounts Strong analytical skills as basis for ABM strategic and tactical planning and optimization Self-motivated team player able to work cross-functionally Experience using salesforce.com Experience leveraging AI desirable Ability to travel (up to 30% during peak time)