Sales Development Executive

Sazerac Co.; Dublin; On-site; EUR 30,000 - 45,000; Full time

Job summary

A leading beverage company in Dublin is seeking a Sales Development Executive. The role involves managing key accounts, driving sales of spirits, and meeting KPIs. The ideal candidate should have 1-3 years of experience in sales within the FMCG sector, preferably with a background in alcohol sales. Strong influencing and relationship management skills are essential. This is a full-time position with growth opportunities.

Qualifications

• 1-3 years’ experience in sales within the FMCG sector.
• Experience in alcohol sales is advantageous.
• Broad knowledge of Irish On-Trade & Off-Trade.

Responsibilities

• Win distribution and drive rate of sale of a portfolio of spirits.
• Manage a core number of accounts within a territory.
• Meet Key Performance Indicators (KPIs) for sales.

Skills

Sales experience

Influencing skills

Relationship management

IT skills

Presentation skills

Job description

Sales Development Executive at Sazerac Ireland

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Company overview

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of history, Sazerac Company is an independent, American family-owned company with operations in the United States and around the world. Sazerac produces and markets award-winning bourbons and whiskeys, and owns brands across a range of spirits.

Location

Dublin, Ireland

Job Description / Responsibilities

• Win distribution and drive rate of sale of a portfolio of world-renowned spirits in the Irish On-Trade and/or Off-Trade through structured selling techniques and activation programmes in key outlets within a territory.
• Manage a core number of accounts within a territory to deliver On-Trade and/or Off-Trade brand building plans and activation programmes (e.g., activation, perfect serve, sampling, competitions, menu presence, brand visibility).
• Meet Key Performance Indicators (KPIs) including but not limited to: daily call-rate, distribution growth, rate of sale growth, volume targets, debt management.
• Develop tailored solutions to meet consumer needs and establish expert status in the Spirits category; propose range using segmentation models.
• Deliver brand training modules to educate trade professionals and collaborate with Brand Managers or Sales Managers as appropriate.
• Record outlet information and activation delivery using provided technology; present relevant information to stakeholders.
• Manage budgets to achieve KPI targets (e.g., pouring accounts, listings, activation, distribution, NBD growth, ROS acceleration).
• Identify opportunities via market intelligence and networking to target the right consumers.
• Plan and manage the working day to ensure coverage at key trading times; this may involve evening work and travel within the core area.
• Ensure customers are equipped to promote the Brand to consumers and can champion the brands.
• Develop and maintain strong relationships with key wholesalers.
• Complete all administrative requirements on time and in full.
• Demonstrate planning, organisation, effective communication, customer commitment, structure, business awareness, and self-development in daily activities.

Qualifications / Requirements

• 1-3 years’ experience in sales within the FMCG sector.
• Experience in alcohol sales is advantageous.
• Broad knowledge of Irish On-Trade & Off-Trade with strong commercial experience, ideally in spirits.
• Understanding of brand building and ability to execute commercial delivery.
• Strong influencing and negotiation skills with the ability to develop relationships at all levels.
• Experience activating brands in On-Trade and/or Off-Trade.
• Understanding balance between commercial delivery and brand-building agenda.
• Strong IT skills and ability to use data to interpret insights and build plans.
• Strong presentation skills and experience delivering training/presentations.
• Bartending/mixology/hospitality experience is an advantage.
• Commercial and financial acumen with ability to build compelling customer propositions that drive brand growth.

Personal Characteristics

• Professionalism, credibility, trust, and respect in internal and external interactions.
• Creative with an entrepreneurial spirit and passion to build the On-trade & Off-trade business.
• Strong relationship management skills and ability to influence at various levels.
• Adaptable and resilient; able to add value.

Seniorities and Employment

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Sales, Business Development, and Customer Service
• Industries: Beverage Manufacturing, Wholesale Alcoholic Beverages, and Food and Beverage Manufacturing

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