Regional Marketing Leader - Field & Partner Marketing

AnaVation LLC; Ireland; On-site; EUR 91,000 - 160,000; Full time

Job summary

A leading cybersecurity firm is seeking a Director EMEA Partner Marketing in Ireland. This strategic role focuses on developing partner marketing programs that enhance engagement and revenue growth across the EMEA partner ecosystem. Ideal candidates will have significant experience in B2B marketing, exceptional analytical skills, and a strong understanding of partner ecosystems. The position offers a competitive salary and requires fluency in English, with additional EMEA languages as an advantage.

Qualifications

• Experience in developing and executing partner marketing programs.
• Ability to work with cross-functional stakeholders.
• Fluency in English and proficiency in additional EMEA languages is a plus.
• Experience in cybersecurity preferred.

Responsibilities

• Design and execute partner programs to drive engagement and revenue.
• Manage budgets for partner enablement programs across EMEA.
• Report on performance metrics to demonstrate impact.
• Collaborate with Marketing and Channel teams to support initiatives.

Skills

B2B marketing

Partner marketing

Project management

Analytical skills

Salesforce

Fluent English

Emotional intelligence

Education

7-10+ years in marketing

Tools

Salesforce

Tableau

Marketing automation systems

Job description

Saviynt's AI-powered identity platform manages and governs human and non-human access to all of an organization's applications, data, and business processes. Customers trust Saviynt to safeguard their digital assets, drive operational efficiency, and reduce compliance costs. Built for the AI age, Saviynt is today helping organizations safely accelerate their deployment and usage of AI. Saviynt is recognized as the leader in identity security, with solutions that protect and empower the world’s leading brands, Fortune 500 companies and government institutions. For more information, please visit www.saviynt.com.

The Director EMEA Partner Marketing role is a strategic, self-sufficient marketer responsible for developing and executing partner marketing programs that drive engagement, growth and revenue across Saviynt’s EMEA partner ecosystem. Reporting to the VP Marketing, International, this role delivers high-impact engagement across executives, technical and sales audiences while aligning closely with the VP Channel & Alliances EMEA and the Regional Marketing Directors to support regional strategy and partner ecosystem expansion.

The ideal candidate brings deep expertise in both to- and through-partner marketing, experience managing partner incentive programs and proven ability to collaborate with internal stakeholders. They will be instrumental in creating growth and scalable frameworks across the region. This role balances strategic thinking with operational excellence and creativity. Previous experience in cybersecurity is preferred.

What You'll Be Doing: The Impact You'll Make

• Design and execute high-impact partner programs that strengthen relationships and elevate the partner experience across EMEA
• Own and manage budgets in various currencies for all EMEA partner enablement programs, working closely with Regional Marketing teams to ensure accurate forecasting, cost control and alignment with ROI, pipeline contribution and regional priorities
• Report on performance metrics, including ROI, partner-sourced pipeline and engagement KPIs to demonstrate impact and guide investment decisions
• In conjunction with the Global Partner Organisation, manage end-to-end strategy and execution for flagship partner engagement initiatives in EMEA, including the EMEA Partner Advisory Council (PAC)
• Create scalable through-partner marketing campaigns in collaboration with global stakeholders and Global Marketing teams
• Collaborate with Channel and Enablement teams to support partner onboarding, readiness, and certification initiatives
• Work with the Regional Marketing team to develop compelling content for the monthly EMEA Partner newsletter, ensuring alignment with corporate messaging, partner priorities and regional initiatives
• Collaborate closely with EMEA Marketing and Channel teams to understand regional requirements and tailor strategies accordingly, ensuring localised relevance
• Partner with key stakeholders across Marketing to ensure essential assets are localised and optimised to support key initiatives and campaigns
• Act as a key part of the EMEA Marketing organisation, working collaboratively with all functions across the Saviynt business with a partner first mentality

Strategic Partner Engagement & Ecosystem Growth

• Elevate partner engagement into a strategic growth driver by translating lifecycle strategy into actionable programs and communications in partnership with global and regional stakeholders and performance data to inform benefit design, optimise channel strategy, and guide investment decisions across EMEA
• Strengthen partner loyalty and advocacy through exclusive experience, targeted incentives, and gamified campaigns that reinforce the value of partnership
• Activate EMEA partner engagement and drive more partner-led GTM activities by enhancing Saviynt’s relevance through win stories, targeted communications and social campaigns that showcase compelling and competitive advantages.
• Develop scalable engagement frameworks and playbooks that can be replicated across regions to ensure consistency and impact
• Measure and improve EMEA partner sentiment and engagement health to drive continuous improvement and alignment with Saviynt’s partner-first strategy
• Align with Channel Leadership, Global Partner Marketing, Enablement, and Operations to deliver a unified and high-value partner experience across EMEA
• Share regional best practices globally to support innovation, scalability and consistency across partner types and geographies

What You Bring: Your Unstoppable Edge

• The ideal candidate brings proven experience in developing and executing partner programs that deliver measurable business impact. They possess deep expertise in through-partner marketing, incentives design, MDF management and joint go-to-market execution. With executive presence and excellent communication skills, they can effectively influence cross-functional stakeholders. Their deep channel acumen includes a solid grasp of partner business models and profitability levers. Analytical and data-driven, they can excel in project management and are comfortable using tools such as Salesforce, Tableau and marketing automation systems to support campaign execution and performance tracking; must
• Drive for results
• Enjoy global collaboration
• Have emotional intelligence
• Be able to work with organisational agility
• Fluency in English (written and spoken) is required to collaborate effectively across global teams
• Proficiency in additional EMEA languages (e.g., German, French, Spanish) is a strong advantage
• 7-10+ years proven experience in B2B field or partner marketing
• Comfortable leveraging marketing automation tools and Salesforce to build campaigns and track performance
• Must be willing and able to travel up to 20%

Preferred Qualifications

• Experience working for cyber / security technology company with 5-7 + years directly
• Relevant experience preferred

£80,000 - £140,000 a year

Why Join Us

Lead marketing efforts that directly impact revenue in a fast-growing, market-leading cybersecurity company.

Build and shape your team; significantly influence regional go-to-market strategy.

Collaborate across Sales, Product, Demand, and Corporate Marketing; cross-functional exposure and influence.

Be part of a mission-driven organization with strong values, innovation, and commitment to excellence.

If required for this role, you will:

• Complete security & privacy literacy and awareness training during onboarding and annually thereafter
• Review (initially and annually thereafter), understand, and adhere to Information Security/Privacy Policies and Procedures such as (but not limited to):
  • Data Classification, Retention & Handling Policy
  • Incident Response Policy/Procedures
  • Business Continuity/Disaster Recovery Policy/Procedures
  • Mobile Device Policy
  • Account Management Policy
  • Access Control Policy
  • Personnel Security Policy
  • Privacy Policy

Saviynt is an amazing place to work. We are a high-growth, Platform as a Service company focused on Identity Authority to power and protect the world at work. You will experience tremendous growth and learning opportunities through challenging yet rewarding work which