Product Marketing Specialist - B2B

T-pro; Ireland; On-site; EUR 45,000 - 65,000; Full time

Job summary

A leading digital media company is seeking a creative and collaborative Product Marketing Specialist - B2B to join their team in Ireland. This role focuses on developing marketing resources, executing campaigns, and collaborating with various departments to enhance product messaging. Ideal candidates should have 2-3 years of experience in marketing and strong project management skills. Competitive salary and benefits are offered, fostering a supportive work environment.

Benefits

Competitive salary

Health and wellness benefits

Professional growth opportunities

Qualifications

• 2-3+ years experience in marketing, communications, or a related field.
• Familiarity with product marketing principles, techniques, and best practices.
• Experience managing social media content across platforms.

Responsibilities

• Develop and promote product marketing resources including case studies and videos.
• Plan and execute cross-channel marketing campaigns.
• Collaborate cross-functionally with product and sales teams for launches.

Skills

Excellent business writing skills

Creative thinking

Strong project management skills

Experience in B2B marketing

Ability to collaborate effectively

Job description

Overview

Join to apply for the Product Marketing Specialist - B2B role at Ziff Davis. We are looking for a creative, collaborative, and strategically-minded B2B Product Marketing Specialist to join our team. This role will serve as a critical link between Product, Sales, and Marketing and help ensure that we deliver the right solution to the right audience with the right message at the right time.

Responsibilities

• Develop and promote product marketing resources including case studies, guides, research articles, webinars, white papers, and videos, to effectively communicate the value proposition of our products


• Plan and execute cross-channel marketing campaigns utilizing content, email, web, social media, and ads to drive brand awareness, engagement, and conversions


• Maintain and expand competitive intelligence, including monitoring the market place, creation of battle cards, and research of related verticals


• Facilitate cross-departmental trainings to ensure messaging consistency and discipline


• Foster collaboration between Product Marketing and regional technical teams and analysts to identify and distribute use cases and messaging across Ookla's global teams


• Collaborate cross-functionally with product and sales teams to assist with successful product and feature launches


• Manage social media channels, create content calendars, and monitor performance metrics to optimize results


• Provide ongoing support to keep product collateral and sales enablement resources up-to-date


• Support as necessary additional initiatives driven by the Product Marketing team

Qualifications

• 2-3+ years experience in marketing, communications, or a related field


• Excellent business writing skills with experience crafting compelling messaging for technical products


• Familiarity with product marketing principles, techniques, and best practices


• Experience managing social media content across platforms


• Experience building out product marketing campaigns


• Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment


• Team player with strong interpersonal skills and the ability to collaborate effectively across departments


• Creative thinker with the ability to generate innovative marketing ideas and strategies


• Experience working in B2B marketing


• Experience in the internet, networking, or telecommunications industry not required, but a plus


• Proficiency in marketing automation tools and CRM systems not required, but a plus


• Background Check Required

About Ookla

Ookla is a global leader in connectivity intelligence, offering unparalleled network insights through the combined expertise of Speedtest, Downdetector, RootMetrics, and Ekahau. Ookla’s complementary datasets combine crowdsourced and controlled, public and private collection methods, QoS and QoE metrics, and more to unlock correlations and actionable insights — helping organizations optimize networks, enhance digital experiences, and create better connected experiences for end-users.

Our team is a group of people brought together through passion and inspired by possibility. We are looking for team members who love solving problems, are motivated by challenges, and enjoy turning clever ideas into exceptional products. When you work for us, you are using Ookla data and insights to advance our mission of better connectivity for all.

About Ziff Davis

Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.

Our Benefits

Ookla offers competitive salaries in addition to robust, health and wellness-focused benefits. We are committed to work-life balance with paid time off when you need it.

At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.

If you\'re seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ookla is the place for you.

Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.

Job details

• Seniority level: Mid-Senior level


• Employment type: Full-time


• Job function: Marketing


• Industries: Technology, Information and Internet