Product Marketing Specialist - B2B

Ookla; Ireland; Hybrid; EUR 45,000 - 65,000; Full time

Job summary

Ookla is seeking a creative B2B Product Marketing Specialist to connect Product, Sales, and Marketing. This role involves creating marketing resources, crafting campaigns, and driving brand awareness, suited for individuals with 2-3+ years in marketing. Candidates should possess excellent writing and project management skills.

Benefits

Flexible work environment

Educational opportunities

Team activities

Competitive compensation

Paid time off

Qualifications

• 2-3+ years experience in marketing, communications, or a related field.
• Excellent business writing skills with experience crafting compelling messaging for technical products.
• Familiarity with product marketing principles, techniques, and best practices.
• Strong project management skills with ability to manage multiple priorities.

Responsibilities

• Develop and promote product marketing resources including case studies and webinars.
• Plan and execute cross-channel marketing campaigns utilizing content and social media.
• Maintain competitive intelligence including monitoring the market place.
• Collaborate cross-functionally with product and sales teams for successful launches.

Skills

Business writing

Project management

Creative thinking

Social media content management

Collaboration

Job description

We’re Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an ever-expanding suite of connectivity solutions. Our team is a group of people brought together through passion and inspired by possibility. We are looking for team members who enjoy solving complex problems, are motivated to challenge themselves, and are delighted with turning clever ideas into unique products.

Millions of consumer-initiated tests are performed through our products and billions of data points are collected globally every day. With all this measurement come countless ways to dissect and analyze our data, and plenty of exciting opportunities to optimize our broader strategy. When you work for us, you are using Ookla data and insights to further our mission to improve connectivity for all.

We are looking for a creative, collaborative, and strategically-minded B2B Product Marketing Specialist to join our team. This role will serve as a critical link between Product, Sales, and Marketing and help ensure that we deliver the right solution to the right audience with the right message at the right time.

You might be perfect for this role if you:

Are a go-to source for creating compelling go-to-market planning and materials
Like crafting campaigns that make prospects and customers want to learn more about our solutions
Excel at translating complex topics or data into approachable and easy-to-digest messaging
Want to work in the tech space with products that are designed to help improve connectivity for all

The ideal candidate will be self-directed and a proactive problem solver, while also valuing teamwork and collaboration. A background or interest in the software, telco, internet, or networking industry is desired.

We are committed to providing you a flexible work environment where individuality, fun, and talent are all valued equally. If you consider yourself innovative, adept at collaboration, and you care deeply about the work you do, let’s chat!

Expectations for Success

Develop and promote product marketing resources including case studies, guides, research articles, webinars, white papers, and videos, to effectively communicate the value proposition of our products
Plan and execute cross-channel marketing campaigns utilizing content, email, web, social media, and ads to drive brand awareness, engagement, and conversions
Maintain and expand competitive intelligence, including monitoring the market place, creation of battle cards, and research of related verticals
Facilitate cross-departmental trainings to ensure messaging consistency and discipline
Foster collaboration between Product Marketing and regional technical teams and analysts to identify and distribute use cases and messaging across Ookla's global teams
Collaborate cross-functionally with product and sales teams to assist with successful product and feature launches
Manage social media channels, create content calendars, and monitor performance metrics to optimize results
Provide ongoing support to keep product collateral and sales enablement resources up-to-date
Support as necessary additional initiatives driven by the Product Marketing team

Requirements

We are looking for the right person, not the exact list of requirements. If you believe your life experience has prepared you for similar challenges, we’d like to hear from you.

2-3+ years experience in marketing, communications, or a related field
Excellent business writing skills with experience crafting compelling messaging for technical products
Familiarity with product marketing principles, techniques, and best practices
Experience managing social media content across platforms
Experience building out product marketing campaigns
Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Team player with strong interpersonal skills and the ability to collaborate effectively across departments
Creative thinker with the ability to generate innovative marketing ideas and strategies
Experience working in B2B marketing
Experience in the internet, networking, or telecommunications industry not required, but a plus
Proficiency in marketing automation tools and CRM systems not required, but a plus
Successful completion of a background check

You will have the best hardware, software, and tools available for you to do your work, and we provide excellent flexibility for working remotely as time and responsibilities allow. To promote your success and growth we offer educational opportunities, and anti-racism and LGBTQIA+ resource libraries, team activities, and many more.

We care deeply about each other and the work we do, and our perks are just one way we demonstrate this. Ookla has great benefits including competitive compensation and paid time off. We make sure you have the best hardware, software and tools available for you to do your work.

We want to ensure candidates have everything they need throughout our application and hiring process. If you have any individual needs related to disability or accessibility, we encourage you to contact <[e-mail]> and let us know how we can best accommodate you.