Matchbook Betting Exchange - CRM Executive

Xanadu Consultancy; Remote; EUR 30,000 - 40,000; Full time

Job summary

A dynamic gaming company is seeking a CRM Executive to enhance customer engagement and retention. The role involves creating targeted marketing initiatives and utilizing data-driven insights for email, SMS, and push messaging campaigns across various brands. The ideal candidate will have 1-2 years of CRM experience in similar industries, proficiency in data analysis, and fluency in either Mexican Spanish or Brazilian Portuguese. Strong problem-solving skills and the ability to work in remote teams are essential for success.

Qualifications

• 1-2 years CRM experience in iGaming, Fintech, or similar industry.
• Experience working with remote teams.
• Ability to work autonomously with a results-driven orientation.

Responsibilities

• Support the Head of CRM in delivering customer acquisition programs.
• Create and optimize engaging email campaigns.
• Conduct A/B testing and analyze campaign performance.
• Implement SMS and push notifications for personalized content.
• Create reports and provide feedback on campaign effectiveness.
• Collaborate with the creative team on marketing assets.
• Manage promotions from planning to execution.
• Research competitors and develop responsive recommendations.
• Identify performance issues and collaborate with support teams.

Skills

Problem-solving skills

Microsoft Excel proficiency

Strong written communication skills

Analytical mindset

Interpersonal skills

Fluent in Mexican Spanish

Fluent in Brazilian Portuguese

Education

Degree in maths, statistics, or related field

Tools

Xtremepush

Optimove

Braze

Salesforce Marketing Cloud

Job description

Matchbook Betting Exchange - CRM Executive

Matchbook is looking for a capable candidate who is ready to rise to the challenge and be part of our dynamic and focused Marketing team to help increase brand loyalty, long-term retention, and revenues.

This role focuses on driving customer engagement, loyalty, and retention by leveraging data-driven insights, segmentation, and targeted marketing initiatives through Email, Push Messaging & SMS for our growing portfolio of brands and gaming products in the UK, Ireland, Brazil, and Mexico.

Core Duties & Responsibilities:

The main duties and responsibilities in this role will include, but are not limited to:

• Support our Head of CRM to deliver programmes to acquire, retain, and grow our customer base in alignment with the defined CRM Strategy.
• Create engaging, visually appealing email campaigns and automations, optimising for open rates, click-through rates, and conversions.
• Conduct A/B testing and use data analysis to continuously refine and improve campaign performance.
• Help test and implement evolving communication channels such as SMS, push notifications, to support personalised, dynamic content.
• Create reports and perform analysis of regular and ad hoc campaigns, providing proactive feedback to the CRM team, with insights on the performance and effectiveness.
• Work closely with the creative team with briefing marketing assets.
• Ensure we are communicating to the right customers at the right time with the right offer.
• Take responsibility for your own promotions and make sure each step from planning to execution to analysis is done to the highest standard.
• Creating casino and exchange bonusing campaigns. Perform ongoing competitor research and develop responsive recommendations.
• Identify and troubleshoot performance issues, working closely with the customer support team to correct customer impact.
• Strong problem-solving skills with ability to identify problems and develop solutions.
• Knowledge of and experience with integrated marketing messaging platforms, such as Xtremepush, Optimove, Braze, or Salesforce Marketing Cloud.
• 1-2 years CRM experience in iGaming, Fintech, or similar industry.
• Fluent in Mexican Spanish or Brazilian Portuguese.
• Strong proficiency in Microsoft Excel.
• Numerate and analytical mindset.
• Ability to work in a fast-paced environment.
• Excellent time management and organisational skills.
• Enthusiastic and driven personality, ability to work autonomously, and strong results-driven orientation.
• Ability to prioritise tasks effectively and work to challenging deadlines.
• Strong written and verbal communication skills
• Excellent interpersonal skills with the ability to build and maintain relationships.
• A strong interest and knowledge of Betting Exchange, Sportsbook, and Casino, and how they work and operate day-to-day.
• Interest and passion for sport
• Degree in maths, statistics, or a related field of study.

Cultural Fit:

The company is split across multiple locations across the UK, Ireland, and Europe, so we are looking for someone with experience working with remote teams and building strong work relationships across multiple sites. The working environment is professional whilst being relaxed and informal. We are additionally seeking someone with a “can-do” attitude who will get involved beyond the specific role, build on the internal culture of teamwork, and go above and beyond to get things done.