H&M names new managing director of UK and Ireland

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H&M has appointed Karen O’Rourke as the new managing director for the UK and Ireland. O’Rourke has worked with the Swedish fashion retailer for the last… View Article

H&M names new managing director of UK and Ireland

H&M has appointed Karen O’Rourke as the new managing director for the UK and Ireland.

O’Rourke has worked with the Swedish fashion retailer for the last 25 years, having started on the shop floor. Since then, she has held a variety of roles and most recently has been working as sales manager for the Nordics region.

In her new position, she will oversee around 7,000 team members, more than 200 stores, and the retailer’s digital platforms in the countries.

In a statement, H&M said she was selected due to her deep understanding of retail operations and proven ability to lead transformation.

O’Rourke said: “I’m excited to lead H&M UK and Ireland as we focus on growth, innovation and deepening our customer connection.

“Our upcoming event at London Fashion Week reflects our commitment to creativity, craftsmanship and a more elevated design direction, and I look forward to building on our strong foundation and driving continued success in this key market.”