Growth Marketing Specialist

Tata Consultancy Services Limited; Ireland; On-site; EUR 40,000 - 60,000; Full time

Job summary

A global technology leader seeks a Growth Marketing Specialist in Donegal, Ireland. The role involves aligning business strategies to enhance customer experience and drive growth. Ideal candidates will have expertise in operations and digital marketing, alongside a proven track record in strategic leadership. This position offers a competitive salary and numerous benefits, fostering a culture of diversity and inclusion within a dynamic work environment.

Benefits

Competitive salary

Health and wellness initiatives

Life assurance and pension

Access to training resources

Discounts within the Tata network

Qualifications

• Deep expertise in at least two areas: operations, digital marketing, or growth strategy.
• Proven experience in strategic leadership roles driving growth initiatives.
• Excellent communication skills and ability to manage diverse stakeholders.

Responsibilities

• Develop a unified strategy aligning operational efficiency with marketing objectives.
• Serve as a thought leader introducing innovative customer engagement ideas.
• Collaborate with marketing teams to execute campaigns boosting brand awareness.

Skills

Operations

Digital marketing

Growth strategy

Analytical skills

Stakeholder management

Education

Bachelor’s degree in marketing, communications, advertising, or business management

Job description

Join a global tech leader right here in Donegal

With over 850 employees and a state-of-the-art global delivery centre, we’re proud to offer world-class career opportunities without having to leave the Northwest. Recognised as Workplace of the Year by the Letterkenny Chamber, we foster a culture of continuous learning, innovation, and respect. Our people are at the heart of everything we do – collaborating across teams, geographies, and disciplines to drive real change for clients around the world. Be part of something global, grounded in Donegal.

Careers at TCS: It means more

TCS is a purpose-led transformation company, built on belief. We do not just help businesses to transform through technology. We support them in making a meaningful difference to the people and communities they serve - our clients include some of the biggest brands in the UK and worldwide. For you, it means more to make an impact that matters, through challenging projects which demand ambitious innovation and thought leadership.

• Work closely with the range of teams within the business to bring ideas to life.
• Develop and maintain a unified strategy that aligns operational efficiency with marketing and growth objectives.
• Work with customers and create high-impact customer experiences for our business.

The Role

The Growth Marketing Specialist will act as the central driver of strategic alignment across Financial Services, Operations, and Business Growth. This role is responsible for transforming clients’ Customer Experience (CX), accelerating growth and retention, and ensuring operational excellence through innovative strategies and actionable plans.

The ideal candidate will combine strong relationship management skills with a consultative background and a proven ability to influence and collaborate across diverse, cross-functional teams.

Your responsibilities:

Business Transformation & Growth Consultation

• Develop and maintain a unified strategy that aligns operational efficiency with marketing and growth objectives.
• Serve as a thought leader, introducing innovative ideas to enhance processes, campaigns, and customer engagement.

Executive Oversight

• Partner with operations teams to identify and implement efficiency gains through process optimisation and technology adoption.
• Monitor KPIs and drive continuous improvement initiatives to ensure measurable impact.

Marketing, CX & Growth

• Collaborate with marketing teams to design and execute campaigns that boost brand awareness and customer acquisition.
• Develop retention strategies using data-driven insights and customer segmentation.

Stakeholder Management

• Manage a diverse group of stakeholders across multiple functions.
• Facilitate communication between departments to ensure alignment on goals and priorities.
• Lead workshops and brainstorming sessions to generate actionable ideas for growth and retention.

Your Profile

Essential skills/knowledge/experience:

• Deep expertise in at least two of the following areas: operations, digital marketing, or growth strategy.
• Proven experience in strategic leadership roles with a track record of driving growth initiatives, leading organisational change, and delivering process improvements.
• Ability to foster and nurture a fast-paced, dynamic environment focussed on delivery
• Strong analytical and problem-solving skills with the ability to translate insights into actionable strategies.
• Excellent communication and stakeholder management skills.
• Familiarity with process improvement methodologies and customer lifecycle management.
• Ability to leverage AI for automating and personalizing lifecycle interventions to enhance retention and revenue at scale
• Bachelor’s degree in marketing, communications, advertising, business management, or a related field.
• Background in consultancy and/or experience within Financial Services or other regulated industries.
• Extensive experience in consulting roles.

TCS is consistently voted a Top Employer in the UK and globally. Our competitive salary packages feature pension, health care, life assurance, laptop and access to extensive training resources and discounts within the larger Tata network.

We offer health & wellness initiatives and sports events; we are the proud sponsor of the London Marathon and partner with our local communities in Ireland.

Diversity, Inclusion and Wellbeing

Tata Consultancy Services UK&I is committed to meeting the accessibility needs of all individuals in accordance with the Ireland Employment Equality Acts 1998-2011 (as amended) and the Equal Status Acts 2000-2012 (as amended).

We welcome and embrace diversity in race, nationality, ethnicity, disability, neurodiversity, gender identity, age, physical ability, gender reassignment, sexual orientation. We are a disability inclusive employer and encourage disabled people to apply for this role.

As a Disability Confident Employer, we offer an interview to applicants with disabilities or long-term conditions who meet the minimum criteria for the role. Please email us at [e-mail] if you would like to opt in.

If you are an applicant who needs any adjustments to the application process or interview, please contact us at [e-mail] with the subject line: “Adjustment Request” or email [e-mail] to request an adjustment. We welcome requests prior to you completing the application and at any stage of the recruitment process.

Beware of Fraudulent offers

This is to notify you that TCS does not ask for any sort of payment or security deposit from candidates at any stage of the recruitment process. The firm never sends out job offers from free internet email services like Gmail, Yahoo Mail, and so on. TCS has not authorised any third-party company to collect money on their behalf. As a vigilant job seeker, beware of fraudulent recruitment activity and protect your interests! You can write to [e-mail] to report any fraudulent activity.

Due to the high volume of applications, we will be unable to contact each applicant individually on the status of their application. If you have not received a direct response within 30 days, then it should be deemed unsuccessful on this occasion.

Join us and do more of what matters. Apply online now.