Group Digital Marketing Manager

Choice Hotel Group; Dublin; Hybrid; EUR 50,000 - 70,000; Full time

Job summary

A leading hospitality group is seeking a talented Digital Marketing Manager to lead their online marketing strategy across all digital channels. This role involves developing and executing campaigns that enhance brand awareness and revenue. Candidates should have a degree in Marketing or a related field and proven experience in digital marketing, especially within hospitality. Strong skills in PPC, SEO, and analytics tools are essential. Competitive salary and career development opportunities offered.

Benefits

Competitive salary package

Dynamic and collaborative team

Career development and training opportunities

Staff benefits across hotel portfolio

Qualifications

• Proven experience in digital marketing management, ideally within the hospitality or tourism sector.
• Strong understanding of PPC, SEO, email marketing, and paid social.
• Excellent communication and project management skills.

Responsibilities

• Develop and execute digital marketing strategies that align with business goals.
• Manage multi‑channel campaigns across PPC, paid social, email, display, and website platforms.
• Optimise website performance and conversion rates.

Skills

PPC

SEO

Email marketing

Paid social

Analytics tools (Google Analytics, Meta Ads Manager)

Project management

Data-driven decision making

Creativity

Education

Degree in Marketing, Digital Media, or related field

Tools

Google Analytics

Meta Ads Manager

Google Ads

Job description

Digital Marketing Manager

We are seeking a talented and driven Digital Marketing Manager to lead our online marketing strategy and performance across all digital channels at Choice Hotel Group. This is a pivotal role for a results-focused marketer who combines creativity with commercial insight and technical know-how.

Location: Dublin or Galway.

As Digital Marketing Manager, you will be responsible for developing, implementing, and optimising campaigns that drive brand awareness, engagement, and revenue. You'll oversee all online activity—including website performance, PPC, SEO, email, and paid social—ensuring that every touchpoint enhances our brand and delivers a seamless path to purchase for our guests.

Key Responsibilities

• Develop and execute digital marketing strategies that align with overall business goals and revenue targets.
• Manage multi‑channel campaigns across PPC, paid social, email, display, and website platforms.
• Optimise website performance, conversion rates, and online booking journeys.
• Analyse campaign results and provide clear, data‑driven insights and recommendations.
• Manage digital budgets, ensuring spend efficiency and strong ROI.
• Collaborate with hotel teams, marketing colleagues, and third‑party partners to deliver impactful campaigns.
• Oversee content planning and brand consistency across digital touchpoints.
• Stay up to date with digital trends, tools, and innovations to keep the brand ahead of the curve.

About You

• Hold a Degree in Marketing, Digital Media, or related field.
• Proven experience in digital marketing management, ideally within the hospitality or tourism sector.
• Strong understanding of PPC, SEO, email marketing, and paid social.
• Confident using analytics tools (e.g. Google Analytics, Meta Ads Manager, Google Ads, etc.).
• Excellent communication and project management skills.
• Data‑driven mindset with a creative flair and strong attention to detail.

What We Offer

• Competitive salary package.
• Opportunity to work within a dynamic, creative, and collaborative team.
• Career development and training opportunities.
• Staff benefits across our hotel portfolio.

If you're passionate about digital marketing and eager to drive real commercial results, we'd love to hear from you.

Apply now with your CV and a short cover letter outlining your experience and achievements.