Digital Marketing Executive

Resumeset; Dublin; On-site; EUR 28,000 - 33,000; Full time

Job summary

A leading entertainment company in Dublin is seeking a Digital Marketing professional. This role involves driving audience growth through clear-channel strategies and executing marketing initiatives. Candidates should possess over 5 years of relevant experience, strong analytical skills, and a proven track record of successful marketing plans. The position requires full-time on-site work in a fast-paced environment with excellent compensation and a performance bonus. Prior experience in the casino industry is essential.

Benefits

Competitive salary with annual performance reviews

Performance bonus eligibility

Large modern office with parking

Qualifications

• 5+ years of experience in clear‑channel marketing.
• Proven track record of delivering successful marketing plans that drive audience growth.
• Strong analytical skills with the ability to synthesize insights.

Responsibilities

• Develop and execute marketing strategies to increase viewership and app usage.
• Manage marketing budgets to ensure effective spending.
• Lead user acquisition efforts across various platforms.

Skills

Analytical skills

Communication skills

Team collaboration

Leadership experience

Design sensibility

Education

Bachelor's Degree

Tools

SEM

Digital ads

Social media

Job description

Job post summary

Date posted: 9 October 2025

Pay: €28,000 per year

Pay: €28,000 per year + Performance Bonus

Job Description:

Marketing Job Description

Why Jesters Casinos?

Jesters Casinos Corporation is one of Ireland's leading entertainment companies, with huge players across digital gaming platforms and traditional casino venues. Recognized for our innovation, energy, and dedication to creating thrilling gaming experiences, we were born to entertain. Jesters owns four land‑based casinos in Dublin, County Dublin, Wexford and operates an online operation. The company also has a sister company operating casinos and kids entertainment on passenger ships, along with a growing number of bookmakers. Its head office is in Dublin West.

A career with Jesters Casinos means starting on a path to endless possibilities. Our growing business is searching for service‑mindful individuals looking to build, grow, excel and truly make a difference in an exciting and fast‑paced environment.

The Role

Digital Marketing plays a central role in delivering our ambitious growth plans across audience acquisition, engagement, and retention for the Jesters Casinos brand. We are looking for a Marketing Person who has a track record of driving high, sustainable growth via digital and clear‑channel strategies and experience leading a data‑driven test‑and‑learn approach for growth marketing acceleration. Experience growing audiences and fans for TV, digital content and/or mobile apps is highly desired.

The candidate will operate in a high‑growth space with a fast‑changing landscape that will require flexibility and continual adaptation. They will continuously evolve digital and clear‑channel strategy accounting for industry trends, emerging solutions, new insights, and changing customer needs.

Responsibilities

• Involve in strategy, planning and execution of marketing initiatives that will increase viewership, fan interactions, app downloads/usage and footfall to our land‑based operations.
• Evolve our audience growth strategy via knowledge of target audiences and analyze data on media consumption behaviors to inform where and how to best reach these consumers with the appropriate messages.
• Develop and champion digital growth strategies including discovery, planning, prioritization, experimentation, and drive execution to achieve critical growth metrics and optimize our end‑to‑end viewer experience.
• Own the marketing calendar and work with the team to execute and track.
• Manage experiential/live event activations and set goals for each event.
• Manage all sponsorship assets as an additional marketing channel.
• Collaborate with teams to develop strategy & development of each campaign & growth lever, ensuring strong briefs, clear processes and exceptional execution.
• Lead user acquisition efforts, including planning, execution, testing and optimization across TV, digital, social, mobile platforms, experiential and distribution partners.
• Oversee marketing budget allocation to growth‑focused campaigns, working closely with Marketing and Finance to ensure forecasts are accurate and within budget.
• Lead exploration of emerging marketing channels, vetting partnerships, ideas and advertising proposals to identify new efficient growth‑driving tactics across acquisition and retention.
• Develop, test and optimize marketing calendars and ensure the effective execution of promotional strategies to drive incremental growth.
• Partner with product leads to maximize the customer acquisition funnel and key journeys on web and app experiences for conversion and engagement.
• Define key performance metrics, build measures and tracking to ensure value is collected from all use cases being developed and deployed.
• Partner with the Analytics team to design and develop appropriate mechanisms for tracking and performance management.
• Own data and analytics of marketing reporting and insights.
• Leverage data‑driven decisions and experimentation (A/B testing, hold‑outs, control groups) to build learning agendas, analyze results, and integrate findings into the organization for ongoing planning and pivoting.
• Schedule visits across Dublin and Wexford locations.

Qualifications

• Bachelor’s Degree preferable.
• 5+ years of experience in clear‑channel marketing.
• 2+ years of leadership experience.
• Proven track record of delivering successful, commercially‑driven strategic marketing plans that drive audience growth and user engagement.
• Strong analytical skills with the ability to synthesize insights into opportunities.
• Experience developing a deep understanding of consumers’ needs and translating them into an outcome‑driven roadmap of acquisition and engagement.
• Experience with paid marketing channels: SEM, social, digital ads, app store ads.
• Experience utilizing sports sponsorship assets as a marketing channel is a plus.
• Strong design sensibility with expertise in developing seamless, targeted user‑journey driven experiences.
• High-level commitment to quality work product and organizational ethics, integrity and compliance.
• Ability to work effectively in a fast‑paced team environment.
• A team player with strong interpersonal and collaboration skills.
• Excellent communication skills, both written and verbal.
• Demonstrated decision‑making and problem‑solving skills.
• High attention to detail with the ability to multitask and meet deadlines with minimal supervision.

What's in it for you

• Competitive salary with annual performance reviews.
• Performance bonus eligibility.
• Large modern private office in Dublin County West off the N7 with parking space provided.

Note: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time, with or without notice.

Job Type: Full‑time

Work Location: In person

Drive Requirement: Yes, you must have a car to travel to work.

Remote Work: Not possible.

Computer/Laptop Provided: Company owned.

Eligibility to Work in Ireland: Full‑time, no restrictions.

EU Citizen Only (No overseas students need apply)

Application Requirements

• Must have worked with a land‑based casino company.
• Must be an Irish citizen.
• Must be allowed to work 40 hours week with correct visa.
• No criminal record (check will be made).
• Worked with online casinos.

Work Authorization Required: Ireland.

Location

West Dublin, County Dublin (required).