CRM Manager

Alternatives; Castlebar Municipal District; Hybrid; EUR 40,000 - 60,000; Full time

Job summary

A leading global organisation is seeking a CRM Manager to drive transformation in marketing automation and client engagement. This strategic role, based in Dublin with hybrid working flexibility, involves overseeing a team and managing integrated campaigns while ensuring data quality and compliance. Ideal candidates bring over 5 years of CRM experience and strong project management skills.

Benefits

Competitive benefits package

Learning and development opportunities

Qualifications

• 5+ years’ CRM and marketing experience, prior leadership experience ideal.
• Strong track record of leading CRM system development, adoption, and integration.
• Skilled in delivering end-to-end campaign strategy.

Responsibilities

• Lead the CRM and marketing automation strategy, aligning activity to firm-wide goals.
• Oversee campaign execution – from audience segmentation to reporting.
• Manage and mentor a team across CRM, email and automation functions.

Skills

CRM and marketing experience

Project management

Analytical skills

Communication skills

Job description

Overview

CRM Manager – Dublin, Hybrid – 3 days onsite (Dublin Central) / 2 days remote

Are you a strategic, hands-on CRM professional ready to drive transformation in marketing automation, client and customer engagement?

We are partnering with a leading global organisation to find an experienced CRM Manager, who will report to a Head of Digital Marketing driving change and transformation across systems and strategies.

In this role, you will develop and lead the CRM vision, manage integrated campaigns, and optimise the organisations use of databases and marketing automation tools. You will also oversee a team of 2 in CRM and Email Marketing while collaborating closely with stakeholders and external vendors.

Day to day duties

• Lead the CRM and marketing automation strategy, aligning activity to firm-wide goals
• Oversee campaign execution – from audience segmentation to reporting
• Manage and mentor a team across CRM, email and automation functions
• Ensure seamless integration between CRM, marketing, and finance systems
• Drive data quality, compliance (GDPR), and governance across platforms
• Monitor KPIs and deliver actionable insights to senior leadership
• Act as a key point of contact for stakeholders, vendors, and cross-functional teams

What You Bring

• 5+ years’ CRM and marketing experience, prior leadership experience ideal.
• Strong track record of leading CRM system development, adoption, and integration
• Skilled in delivering end-to-end campaign strategy
• Excellent project management, analytical and communication skills
• Prior experience in a global corporate organisation advantageous.

Why Apply?

• Strategic role with real impact on business performance
• Collaborative, ambitious team environment
• Strong focus on learning, development, and career progression
• Hybrid working and a flexible / competitive benefits package

Contact Eimear Walsh in Alternatives or click apply below for more information.