Brand Lead CV-Library Brand Lead

Scienceabode; Ireland; Hybrid; EUR 91,000 - 103,000; Full time

Job summary

A leading skincare brand is seeking a Brand Lead (Maternity Cover) for the UK & Ireland market. The successful candidate will lead a small team, develop brand strategy, and manage agency partnerships to drive growth. Ideal applicants have over 10 years of FMCG marketing experience with a strong track record in delivering commercial KPIs. This hybrid role allows flexibility with three days in London and a competitive salary range of £80,000 to £90,000 per annum.

Qualifications

• 10+ years FMCG marketing experience, preferably in OTC/Pharma.
• Experience managing agencies and delivering full marketing mix.

Responsibilities

• Define and implement UK & Ireland brand strategy aligned with global vision.
• Lead annual brand planning, media strategy, and trade activation.
• Manage portfolio strategy and oversee new product development.
• Collaborate with sales and e-commerce teams to maximise ROI.
• Analyse market performance and optimise campaigns.

Skills

FMCG marketing experience

Success in delivering commercial KPIs

Strong UK market knowledge

Confident and dynamic mindset

Job description

Brand Lead (Maternity Cover) / Hybrid – 3 days in London / £80,000 – £90,000 per annum

Overview

Join a leading skincare brand as Brand Lead for the UK & Ireland! We're looking for an experienced marketing professional to take ownership of the brand strategy and activation during a maternity cover period. You'll lead a small team, manage agency partnerships, and deliver a full marketing mix to drive growth and profitability.

Responsibilities

• Define and implement UK & Ireland brand strategy aligned with global vision.
• Lead annual brand planning, media strategy, and trade activation.
• Manage portfolio strategy and oversee new product development.
• Collaborate with sales, category, and e-commerce teams to maximise ROI.
• Analyse market performance and optimise campaigns.

Qualifications

• 10+ years FMCG marketing experience (OTC/Pharma desirable).
• Proven success delivering commercial KPIs and leading full marketing mix.
• Strong UK market knowledge and experience managing agencies.
• Confident, dynamic, and entrepreneurial mindset.

Why apply?

This is your chance to lead a well-established skincare brand in a dynamic market, working with a passionate team.

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