Product Marketing Head - B2B

• Growing company with big-ticket clients
• Reporting directly to the C-level

About Our Client

My client is a growing Software Solution company

Job Description

• Market Analysis: Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. Use insights to inform product & pricing positioning and messaging against competitors
• Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and updates. Define target audiences, value propositions, and key messaging to drive successful product introductions.
• Sales Enablement: Collaborate with the sales team to provide them with the tools, training, and resources needed to effectively communicate product value propositions and overcome objections.
• Customer Advocacy: Develop and maintain relationships with key customers to gather testimonials, case studies, and references that can be used in marketing efforts.
• Campaign Management: Plan and execute marketing campaigns to generate demand, including online and offline channels. Monitor and analyze campaign performance, adjusting strategies as needed.
• Competitive Intelligence: Stay informed about industry and competitor developments. Use this knowledge to adjust marketing strategies and ensure our products remain competitive.
• Cross-functional Collaboration: Work closely with product management, sales, and marketing teams to align on goals, messaging, and strategies. Foster a collaborative environment to drive overall business success.

The Successful Applicant

• Bachelor's degree in marketing, business, or a related field.
• Proven experience in product marketing, preferably in the B2B software industry.
• Proven experience in developing and executing successful go-to-market strategies would be a big advantage
• Strong understanding of technology and ability to articulate complex concepts in simple terms.
• Excellent written and verbal communication skills.
• Demonstrated ability to lead cross-functional teams and drive results.
• Analytical mindset with the ability to use data to inform decision-making.

What's on Offer

• Opportunity to enter a growing company
• Attractive remuneration package