Mindshare | Group Head Digital

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Digital Group Head to join us. In this role, you will be responsible for leading a team to manage the delivery of digital media/advertising planning for clients on search, social, programmatic, ecommerce, mobile.

Reporting of the role

This role primarily reports to the Partner – Digital.

Main Responsibilities:

• Become the client’s trusted advisor and the media consultant/expert for client’s media investments and solutions.
• Ensure your team’s media plan recommendations (social media, mobile, programmatic) solve the client brief strategically with creativity and innovation.
• Working on media campaign reviews and recommendations (per campaign, monthly, annually, etc.)
• Drive thought leadership with pro-active analysis/solutions/recommendations.
• Keeping up-to-date with new developments in the field of ad tech.
• Keeping watch on daily/weekly/monthly client media campaign performance and giving the inputs for optimizations.
• Manage your team effectively to ensure client media campaign KPIs are achieved within agreed timeline and budget with minimal intervention from your direct manager.
• Creation of learning agenda for client
• Build strategic partnerships with media vendors/platforms that can benefit client’s business.
• Explore newer avenues of generating business (app downloads/ leads) for client
• Ensures client budgets are in line with agency revenue goals and you contribute to new business projects.
• Manage your team effectively to maintain team motivation and develop team members.

Measures of success
In three months, you would have:

• Integrated effectively and in good manner with clients, teams, vendors and partners
• Understood the client’s overall business, Mindshare vision and ambition, our agency business model and the media industry.
• Understood what needs to be accomplished by your team to achieve client and agency goals and ensuring the team is aligned with it.

In six months, you would have:

• Managed your team effectively to ensure client media campaign KPIs are achieved within agreed timeline and budget with minimal intervention from your direct manager.
• Ensure client concerns are handled regularly with problem solving any campaign issues.
• Ensure timely reporting of campaign performance with quality insights and recommendations.
• Ensure each team member has clear goals and KPIs and establish ground-rules to ensure efficiency and success.
• Ensures client budgets are in line with agency revenue goals and you contribute to new business projects.

In twelve months, you would have:

• Grown existing client brands by selling ideas and company products to the client that are in line with their business goals.
• Map out new media/content opportunities that can lead to award winning pieces of work.
• Mentored and trained your team to be better at their core skills
• Deliver best in class insights & analytics for all digital campaigns.
• Have contributed to the Mindshare culture through participation and behavior that aligns to the Mindshare values

What you will need:

• 6 to 8 years of experience in digital media, performance, and programmatic buying (or a role that covers above knowledge areas)
• Fluency in Bahasa Indonesia and English (both written and spoken)
• Experience in managing performance marketing campaigns/clients (including SEM)
• Well versed with FB Campaign manager, Google Ads, DV360/TTD, Google Analytics, Appsflyer/Branch, etc
• Experience of App marketing campaigns
• Ability to write digital media strategy presentations
• Ability to manage Clients
• Ability to manage and groom team members
• Experience in SEO will be considered an advantage
• Experience in audience planning or DCO will be considered an advantage

More about Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).

With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. With an increase in consumer disposable income, Indonesia is now firmly on the radar for multi-national companies seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

We’re looking for creative and diligent people to join us on this exciting journey of transformation. We’re ready to create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.