Marketing Manager (Place & Price)

Job Description

• Drive, execute and optimize marketing activities with retail partners across Indonesia to reach users, enabling sales growth for all brands while ensuring alignment with brand positioning.
• Being a key point of contact and working closely with the Marketing head of ASEAN and Indonesia sales team to drive impactful user & dealer interactions and marketing & sales activities.
• Build, align & own annual and quarterly plans (and optimize in quarter) tailored to Indonesia to deliver Marketing goals with regards to sales channel execution plans and pricing with a focus on return on investment of each Marketing activity.
• Collaborate with local marketing & sales teams to steer sales channel and pricing related activity execution that deliver measurable results across all dealer touchpoints.
• Develop sales channel execution plans including requests to launch new channels and customer contracts together with the sales team.
• Implement and oversee trade term system adherence.
• Develop a profound hunting list to reach Distribution targets of Marketing Concepts.
• Develop retail partner-specific growth plans (based on global strategy) in close collaboration with sales.
• Work closely with the regional offline marketing team and sales excellence team to implement measures.
• Contribute actively to delivering results on each marketing activity including insights, analysis, reporting & communication of marketing activity results, highlighting key achievements, challenges, and actionable insights to the broader team.
• Manage local marketing budgets effectively, tracking performance metrics and ROI to ensure efficient allocation of resources.
• Monitor and analyze the competitive landscape and market dynamics to identify potential threats and opportunities for growth.

Qualifications

• Relevant University degree (Bachelor, Master) – Business Administration, Commerce, Marketing, or a related field.
• Demonstrated experience (2+ years minimum) in marketing, pricing, sales channel management, preferably within the (power) tools industry or a related field.
• Good understanding of marketing principles, market analysis, and consumer behavior.
• Experience in developing and executing trade terms, distribution management, sales growth plans in connection with marketing campaigns across multiple channels.
• Ability to communicate clearly and concisely, both written and verbal, with the ability to effectively collaborate with cross-functional teams and external partners.
• Ability to confidently present objectives and desired outcomes to leadership and cross-functional teams. Ability to influence, consult, and negotiate without authority to get things done in a timely manner.
• Very good English both written and verbal.
• Resourcefulness and ability to anticipate issues and work through them in a collaborative and proactive way.
• Strong numeric skill set, able to analyze data, understand trends & measure the success of programs to optimize results.
• Experience of handling marketing budgets and related KPIs.
• Adaptability and willingness to learn new technologies and industry best practices.
• Experience with Microsoft Applications (Outlook, Excel, PowerPoint, Power BI, etc.).
• Independent working ability, attentive to details.