Marketing Manager

To develop and manage Capital Automotive’s brands through use of all elements of the marketing mix.

Responsible for preparation and execution of the annual marketing strategy and plans, and the management of agreed budgets.

Leadership of the marketing communications team. Development of longer-term Automotive Marketing strategy (B2G, B2B, B2C, Digital), utilizing and enhancing OEM strategy and materials to build strong brand awareness and consideration across all brands and products.

Functional Responsibilities:

• Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.
• Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget.
• Ensure marketing plans are consistent with OEM strategies and plans, and fully utilize OEM resources and materials.
• Prepare new product marketing plans for product introductions in cooperation with senior management colleagues in Automotive and OEM’s.
• Event management (B2B, Digital, Retail)
• Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team.
• Develop ongoing liaison with key market personnel and other organizations to ensure that significant developments in the field are identified and monitored.
• Ensure that the systems & tools are in place whereby all Sales and Marketing staff including sales representatives are familiar with marketing programs, support services and promotional programs.
• Organize and direct marketing and strategy meetings on a regular basis whereby the strategy and promotion programs are reviewed.
• Responsible for performance appraisal of marketing team and for providing training and development opportunities.
• Develop a co-operative marketing program with franchised dealers; ensuring brand consistency and standards are met, programs are strategically aligned, and are fully cost effective.

Knowledge Responsibilities:

• To be considered you must demonstrate your experience working with global brands at international or regional level; strategic planning experience and capability; and demonstrable hands-on capability with sufficient technical / product knowledge to interface successfully internally with sales and service departments as well as franchised dealers, and externally with OEM marketing.
• The post holder will be expected to be fully conversant with media buying, conference organizing and web functionality. Last but not least, keeping up to date with in-market intelligence.

Qualification:

• Bachelor Degree or higher in Marketing, Advertising, Political Science, Management or related field.
• Minimum 5 years’ experience in the related field of Corporate or Brand Marketing, Product Marketing, Agency Services, and or Marketing Operations.
• Automotive industry experience is highly desirable i.e. OEM or Distributor.
• Brand or Product marketing skills.
• Strong leadership and team management skills.
• Demonstrable track record of working with marketing and PR agencies.
• Excellent written as well as spoken English.
• National and/or international experience required to adequately perform the duties of the role.
• Broader experience of working in complementary sectors to automotive e.g. manufacturing, heavy industries, engineering.
• Forward thinking and proactive with judgment, direction setting and achieving of targets. Able to lead management and operational teams, creating a climate in which team members have a desire for results and are able to realize their potential.
• Able to identify direction for self and others, motivating and effectively managing staffing and resource requirements. Capacity to use judgment and evaluate situations in order to make decisions following through to appropriate action and results.