Head of Performance Marketing - MNC Insurance Company

About Our Client

Multinational Insurance Company

Job Description

Responsibilities:

• Develop and implement a comprehensive performance marketing strategy aligned with company's business objectives.
• Oversee all aspects of performance marketing, including paid search, social media advertising, display advertising, and affiliate marketing.
• Manage and optimize marketing budgets to ensure maximum return on investment (ROI).
• Develop and implement key performance indicators (KPIs) to track the success of marketing campaigns.
• Analyze marketing data and identify opportunities for improvement.
• Stay up-to-date on the latest digital marketing trends and technologies.
• Work closely with other departments, such as product, sales, and IT, to ensure a seamless customer experience.

The Successful Applicant

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in performance marketing, with a proven track record of success.
• Strong understanding of digital marketing channels, including paid search, social media advertising, display advertising, and affiliate marketing.
• Experience in developing and implementing data-driven marketing strategies.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• The ability to work independently and as part of a team.