Head of Hirer Marketing - Based in Jakarta

Head of Hirer Marketing - Based in Jakarta

Market Research & Analysis (Marketing & Communications)

Full time

Reporting to the Country Marketing Manager – the Head of Hirer Marketing will be responsible to manage and support all branding, marketing, digital engagement, partnerships, and market development activities within Indonesia with our hirers.

• Develop well-rounded in market hirer marketing strategy, based on detailed understanding and insight into the business, customers, competitors, channel and the marketing/digital funnel.
• Analyze and interpret business data to identify growth opportunities and develop corresponding marketing initiatives to drive incremental growth across multiple points of the sales cycle.
• Based on regional framework, drive coordinated, end-to-end acquisition, lead generation, product usage and retention programs for hirers.
• Lead and handle campaign/projects for key marketing initiatives to strengthen the hirer brand value proposition in the market.
• Implement hirer digital marketing strategy to optimize search and content marketing.
• Develop and roll out targeted marketing plans base on customer and segment insights and analytics to deepen our relationship with
• Lead and manage Customer Lifecycle Management and contextual customer journey for the market.
• Review & advise on “marketing briefs crafted for marketing campaigns” by national marketers
• Ensure that B2B campaigns will meet or exceed strategic and tactical objectives
• Proficient in using media channels suitable for online brands ranging from EDMs to new media
• Collaborate with multiple cross functional teams to ensure smooth delivery and accomplishment of marketing strategies

Requirements:

• Degree in marketing, IT or equivalent
• At least 5 years of experience of proven records of developing and implementing winning marketing strategies in a B2B environment, experience in end-to-end brand / category management with P&L responsibility an advantage
• A steadfast aim to get stuff done. A hands-on problem solver, you are comfortable with ambiguity and will take an idea and make it happen; you persevere when others fall away.
• Possess solid understanding and experience in advertising/marketing communications concepts and campaign management working across teams
• Passionate to give new initiatives to “open up the boundaries in delivering marketing results” and chasing insights
• Ability to handle high profile projects and conflicting priorities
• Strong critical reasoning, commercial and analytical skills
• Ability to lead multiple projects, both tactical and strategic in nature - achieving both time and budgetary deadlines