Consumer Panel Service (CPS) Regional Commercial Associate Director

Consumer Panel Service (CPS) Regional Commercial Associate Director

NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NIQ GFK is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Purpose:

The CPS Regional Commercial Associate Director will drive revenue growth from regional clients across the APAC region, meeting daily, weekly, monthly, quarterly, and annual goals and Operating Plan (OP). They will manage and expand a diverse regional client portfolio, with a strategic focus on reclaiming market share from competitors.

This crucial position also including managing the commercial aspect of CPS new initiatives in the APAC region. The responsibilities entail identifying new initiatives for sustainable business expansion, collaborating closely with the product leadership team to design and execute the new initiatives effectively, and ensure a strong Go to Market (GTM) of the new initiatives to maximize the return on investment.

The role will report to the Asia Pacific Commercial Lead, as part of the APAC CPS Senior Leadership team for NIQ. They will work closely with in market CPS commercial lead, and wider CPS team including but not limited to Product, Customer Success, Operation & Technology team. The individual also expected to lead best practices sharing as we work to improve commercial operations across APAC with the overall aim to deliver commercial excellence and overall business growth.

Responsibilities:

• Take ownership of achieving the Operating Plan (OP) targets for regional clients and cross-country contracts which including proactively identify revenue gaps and devise plans for closing the gap - ensuring achievement of OP is always top of mind.
• Take the lead in orchestrating and delivering proposal for regional clients and cross-country contracts including managing major competitive pitches. This entails lead sales pitching and proposal presentation.
• Ensure accurate forecasting of daily, weekly, monthly, quarterly, and annual OP, in collaboration with in market commercial lead. Coordinate annual OP setting with realistic yet ambitious target.

Client Acquisition

• Devise and implement strategies focused on reclaiming market share from competitors. Working closely with Global Takeaway team to review and track takeaway opportunities from competitors.
• Actively identify new regional/cross-country clients we can target and outlining actions required to acquire the client. Work closely and influence others to secure support and investment as required.
• Monitor competitor activity to stay informed on competition landscape. This involves regularly analysing competitor strategies, product offerings, pricing tactics, and marketing campaigns.

Business Development

• Champion NIQ CPS product and service to both internal and external clients; and make sure they are exposed to our best and latest thinking, and new development in CPS i.e. Panel on Demand
• Develop brilliant and slick sales material for APAC region with strong articulation of NIQ CPS positioning and benefits.
• In collaboration with cluster/country commercial lead, encourage and empower local ADs to sell CPS by fostering a collaborative environment with the necessary tools, training, and sales resources.

New Initiatives

• Actively identify opportunities for new initiatives that can drive CPS's long-term and sustainable growth in the APAC region by understanding and addressing clients' unmet needs.
• Lead the planning and implementation of the commercial aspects of new initiatives, including but not limited to opening new panels, launching new products and services, and coordinating marketing communications and PR effort.
• Monitor, review, and ensure revenue target is achieved to maximize return on investment across all new initiatives. Work closely with the Country/Cluster Lead and in market commercial lead to align projections with actual performance.

Relevant client or agency experiences with required skills as follow:

• Commercial Leadership: Proven track record in driving revenue growth and developing strategy.
• Sales Strategy: Experience in leading competitive pitches and delivering compelling proposals.
• Client Management: Extensive experience expanding client portfolio or client acquisition.
• Leadership and Influence: Ability to lead, inspire, and influence a diverse group of stakeholders internally and externally, collaborating effectively across functions and diverse teams.

A person in this role should:

• Delivering ambitious results which involves setting high benchmarks and consistently achieving or surpassing them and displaying a relentless drive towards achieving result.
• Establishing credibility with peers and senior leadership both with clients and internally. Externally, build a reputation as a trusted partner who bring value to the client's business. Internally, able to rally and inspire people to share and work toward achieving CPS ambition in the APAC region.
• Demonstrating persistence and patience, prioritizing long-term success and sustained growth over quick wins. Maintain positivity and confidence in overcoming short-term setbacks. Remain forceful when others become pessimistic and defeatist, to keeping focus on achieving long-term success.
• Challenge the status quo, foster open-mindedness, and encourage creative thinking to nurture continuous improvement culture. Stay alert to changing situations, demonstrating flexibility and adaptability in approach.
• Having a genuine curiosity about purchase behavior data and able to demonstrate the capability to translate data into actionable insights in Consumer and Shopper behaviour field.