Senior Officer - Advertising & Promotions

Classy Wheeler Limited; Hong Kong Island; On-site; HKD 300,000 - 600,000; Full time

Job summary

A prominent retail chain in Hong Kong is seeking a Senior Officer - Advertising & Promotions to enhance brand image and develop marketing strategies effectively. The role involves working closely with the marketing team to execute both above-the-line and below-the-line strategies, manage digital marketing efforts, and evaluate marketing campaign ROI. A Bachelor's degree in Marketing or related field, along with a minimum of 5 years of relevant experience, is essential. Experience in advertising agencies is highly valued.

Qualifications

• Minimum 5 years of marketing experience in the retail industry.
• Experience in advertising agencies is a definite advantage.

Responsibilities

• Directly report to the Marketing Manager.
• Develop and execute A&P strategies to uplift brand image and awareness.
• Manage the company website and social media platforms.

Skills

Marketing Strategy Development

Digital Marketing

Brand Management

Education

Bachelor Degree in Marketing / Advertising / Business Administration

Job description

Senior Officer - Advertising & Promotions

Client Description

One of the largest retail chainsin Hong Kong

Job Description

• Direct report to Marketing Manager
• Develop & execute A&P strategies to uplift brand image & awareness
• Develop A&P strategies (both ATL & BTL) to drive effective communication to uplift brand image / awareness
• Manage company website & social media & execute digital marketing strategies
• Work closely with sales team to develop effective sales promotion
• Evaluate and optimize ROI of marketing campaigns
• Handle ad-hoc projects as assigned

Job Requirements

• Bachelor Degree in Marketing / Advertising / Business Administration or related disciplines
• Min. 5 years of Marketing experience in Retail industry
• Background from Advertising Agencies will be a definite advantage