Senior Manager, Branding (Greater China)

Manduarh Consultancy Limited; Kowloon; On-site; HKD 800,000 - 1,000,000; Full time

Job summary

A leading luxury fashion consultancy seeks a Senior Manager for Branding in Greater China, based in Kowloon. The role requires formulating marketing strategies, supervising teams, and managing budgets for impactful brand positioning. Ideal candidates have 8+ years in retail fashion, strong numerical skills, and fluency in English and Chinese. This dynamic position offers competitive monthly compensation and opportunities for travel within Greater China.

Qualifications

• Bachelor's degree or above required.
• 8+ years relevant experience in retail fashion brand.
• 3+ years in managerial role preferred.

Responsibilities

• Formulate marketing strategies and define marketing calendar.
• Supervise marketing and visual merchandising teams.
• Manage budget planning and ensure resources are effectively utilized.

Skills

Numerical and business sense

Presentation skills

Marketing strategy formulation

Team leadership

Proficient in English and Chinese

Education

Bachelor Degree or above

Job description

Senior Manager, Branding (Greater China)

Job ID : 00137-1603

Industry : Retail/Luxury

Function : Marketing / Branding

Work Location : Kowloon

Salary Range : ---

Description: :

Our client is a luxury fashion retailer and distributing various brands in the region.

• Formulate marketing strategies and define marketing calendar with holistic plans for brand positioning, product launching, CRM, etc.
• Analyze competitive activities and market trend to define and formulate CRM strategies and programs
• Supervise the Marketing Team and Visual Merchandising Team to effective the day-to-day operations with the objectives to enhance the brand image and awareness
• Initiate and pilot the planning, execution and measurement of marketing initiatives including ATL & BTL advertising, loyalty programs, digital branding programs, etc.
• Work closely with various functional teams to effective the marketing strategies as well as ensure the execution achieves the goals and objectives
• Responsible for budget planning and forecasting as well as manage the A&P expenses and ensure the resources all utilized effectively and properly

Requirement: :

• Bachelor Degree or above
• 8+ years relevant experience gained from retail fashion brand, with at least 3 years at managerial grade
• Regional exposure with Greater China experience is highly preferably
• Strong numerical and business sense with excellent presentation skill
• Willing to travel to China
• Proficient in both written and spoken English and Chinese (including Mandarin)