(Assistant/ Deputy) Business Development Manager

Bank of China (Hong Kong) Limited; Hong Kong Island; On-site; HKD 600,000 - 900,000; Full time

Job summary

A leading bank in Hong Kong is looking for a (Team Head) Business Development Manager for its Card Portfolio division. The successful candidate will formulate and implement strategies to grow the credit card portfolio, drive marketing initiatives, and enhance digital customer experiences. A degree and over 5 years of banking/finance experience are required, with a strong emphasis on marketing and interpersonal skills.

Qualifications

• Degree holder or above.
• More than 5 years’ experience in Banking / Finance preferred.
• Good command of both written and spoken English and Chinese.

Responsibilities

• Formulate credit card portfolio growth strategy and implement programs.
• Lead product strategies on card loan features and marketing programs.
• Drive digital initiatives to enhance customer experience.

Skills

Marketing skills

Interpersonal skills

Digital mindset

Education

Degree holder or above

Tools

Word Processing tools

Job description

(Team Head) Business Development Manager (Card Portfolio)

(Team Head) Business Development Manager (Card Portfolio)

Apply Now Job No.: 498309
Employment Type: Full time
Departments: Personal Banking Risk And Integrated Management Department
Job Functions: Bank Operations, Business Development, Strategic Planning, Customer Services, Quality Assurance

Responsibilities:

• Formulate credit card portfolio growth strategy, identify key drivers to grow and implement programs to growth card portfolio, probability to achieve KPIs on Credit Card Interest Income, Card Installment sales volume, Interest Bearing AR balance and overall Credit Card AR balance;
• Lead and drive product strategies on card loan features and roll out marketing programs, design segmentation and personalized product pricing, develop new initiatives for card lending products etc ;
• Drive digital initiatives including customer targeting, digital customer journey and digital onboarding , eChannel specific incentive programs in order to increase digital channel contribution to overall business and deliver excellence customer experience
• Work closely with data analytic team to define target segments, conduct portfolio analysis and utilize big data in formulating customer segmentations
• Co-ordinate and work closely with different sales channels including branch, inbound & outbound sales team and digital channels; monitor channel performance & effectiveness
• Keep abreast of market trends and competitor activities to identify opportunities and increase market competitiveness
• Co-ordinate and work closely with various internal & external stakeholders to ensure smooth and timely delivery on initiatives & integrated marketing programs

Requirements

• Degree holder or above；
• More than 5 years’ experience in Banking / Finance is preferred (ideally in credit card, loan on card / unsecured lending) ；
• Digital mindset, great sense of ownership and attentive to details
• Self-motivated, strong marketing and interpersonal skills
• Good command of both written and spoken English and Chinese；
• Good at using English / Chinese Word Processing tools；
• Less experience will be considered as Business Development Manager

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