Real-Time ROI Growth Marketing Lead

GB News Limited; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading news organization based in Greater London seeks a Performance Marketing Manager to develop and optimise digital campaign strategies across platforms like Google and Meta. Successful candidates will leverage analytics to drive growth and maximise ROI while collaborating with diverse teams. The ideal individual thrives in fast-paced environments and is adept at responding to dynamic audience behaviors and trends. This role offers the chance to make a significant impact on audience engagement and retention.

Qualifications

• Proven experience managing paid digital campaigns.
• Strong analytical skills and experience interpreting campaign data.
• Hands‑on experience with setup, tracking and optimisation.

Responsibilities

• Plan, set up, and manage paid media campaigns across multiple platforms.
• Optimise campaigns in real-time based on audience behavior.
• Collaborate with teams to align campaigns with editorial priorities.

Skills

Managing paid digital campaigns

Analytical skills

Collaboration and communication

Organised and detail-oriented

Familiarity with digital marketing attribution models

Education

Qualification in marketing or similar field

Tools

Analytical platforms

Tracking tools

Job description

A leading news organization based in Greater London seeks a Performance Marketing Manager to develop and optimise digital campaign strategies across platforms like Google and Meta. Successful candidates will leverage analytics to drive growth and maximise ROI while collaborating with diverse teams. The ideal individual thrives in fast-paced environments and is adept at responding to dynamic audience behaviors and trends. This role offers the chance to make a significant impact on audience engagement and retention.