Local SEO Search Specialist (12 month contract)

Dynamo; Crawley; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company is seeking a Local SEO Executive to enhance their Google local search presence. The role involves auditing and implementing Local SEO strategies, supporting various teams in delivering organic search projects, and developing best practices. The ideal candidate will have strong knowledge of Local SEO, technical SEO changes, and proficiency with relevant tools.

Benefits

Competitive salary

Hybrid working

Reward Scheme

23 days holiday + 8 bank holidays

Employee Assistance Programme

Death in service benefit

Healthcare

Free parking

Qualifications

• Strong knowledge of Local SEO and Google Business profile.
• Experience with SEO audits and technical changes.
• Proficiency with SEO tools for audits.

Responsibilities

• Support Search Marketing team with SEO and Paid Search projects.
• Assist in digital project rollouts and campaign optimization.
• Develop SEO management processes and best practices.

Skills

Local SEO

Technical SEO

Analysis

Reporting

Social Media

Tools

SEMrush

Screaming Frog

Kerboo

Ahrefs

Job description

The role of the Local SEO Executive is to leverage the Google local search landscape and lead activities related to Google products like Google My Business (GMB) and Local Services Ads (LSA). The role will also involve auditing, monitoring, and implementing Technical Local Paid Search & SEO.

Key Tasks:

1. Support the Search Marketing team across SEO, Data & Insight, Paid Search, and Content to deliver priority Organic Search projects globally for Rentokil Initial and its subsidiaries.
2. Assist the Digital Projects & Deployment team with the rollout of digital projects, including website launches, competitor analysis, campaign optimization, and social media initiatives.
3. Develop SEO management processes, best practices, and guides to support colleagues across markets. Be a reliable SEO contact for BAU issues and assist in troubleshooting and strategy development.
4. Collaborate with various teams and vendors to implement Rentokil Initial's Digital Search Strategy.
5. Work across organic and local search channels to support leveraging search volumes for conversions.

Requirements:

• Strong knowledge of Local SEO, analysis, reporting, on-page SEO, and social media benefits for organic visibility. Experience with Google Business profile and SEO audits is essential.
• Understanding of SEO best practices, technical considerations, and the organic local search ecosystem.
• Knowledge of search engine algorithms and their impact.
• Experience with technical SEO changes like robots.txt, redirects, hreflang, canonicalization, schema.
• Proficiency with SEO tools such as SEMrush, Screaming Frog, Kerboo, Ahrefs for audits.

Benefits:

• Competitive salary
• Hybrid working
• Reward Scheme
• 23 days holiday + 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking

At Rentokil Initial, we celebrate diversity and are committed to an inclusive environment. We encourage applications from all backgrounds and are happy to accommodate individual needs during the recruitment process. Contact ([e-mail]) for support.

Be yourself in your application! Show your passion and understanding of the role to stand out. We value authenticity and innovation.