lead generation executive.

Polkadotfrog Ltd; Ipswich; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A leading company in Ipswich is seeking a proactive Lead Generation Specialist to join their marketing team. This role involves identifying and engaging potential customers, generating high-quality appointments, and supporting the sales team. The ideal candidate will have proven experience in lead generation and strong communication skills.

Qualifications

• Proven experience in lead generation, telesales, appointment setting, sales, or marketing.
• Strong communication and interpersonal skills.
• Self-motivated with a results-driven mindset.

Responsibilities

• Research and identify potential leads through various channels.
• Initiate cold calls and emails to engage potential customers.
• Maintain and update lead databases using CRM tools.

Skills

Lead generation

Telesales

Appointment setting

Sales

Marketing

Communication

Interpersonal skills

Cold calling

CRM software

Lead tracking

Tools

CRM tools

Job description

Job Title: Lead Generation Specialist (Marketing Department)

Location: Ipswich – you must live within the Ipswich area – hybrid after probation

Job Type: Full-time

We are looking for a proactive and results-driven Lead Generation Specialist to join our client’s busy and growing marketing team. This is a new role working directly with the Lead Generation Manager. In this role, you will follow up on incoming leads as well as being responsible for identifying and engaging potential customers, generating high-quality appointments for the field sales teams and supporting the sales team in converting prospects into clients.

Key Responsibilities:

• Research and identify potential leads through exhibition contacts, website enquiries, data lists, responses to email campaigns, market analysis and online research.
• Initiate cold calls, emails other forms of outreach to engage potential customers
• Qualify leads based on interest, plans, forthcoming projects
• Maintain and update lead databases using CRM tools.
• Collaborate with the sales and marketing teams to follow targeted lead generation campaigns.
• Track and analyse lead conversion rates to optimise outreach efforts.

Required Skills & Experience:

• Proven experience in lead generation, telesales, appointment setting, sales, or marketing
• Strong communication and interpersonal skills.
• Ability to conduct cold calls and identify target audiences.
• Experience with CRM software and lead tracking tools.
• Self-motivated with a results-driven mindset.

At polkadotfrog recruitment we do our very best to ensure both client and candidate satisfaction. If you require any reasonable adjustments such as access or information in an alternative format, please inform us soon as you are able so that we can make the appropriate adjustments.

Our team of Specialist Consultants have the skills, experience and passion to deliver a professional, personal and quality service. Our mission is to build long-term relationships and help clients and candidates find the perfect match.

Our consultants know and understand the marketing industry and have a strong reputation in working with credibility and transparency. We work with the leading businesses in East Anglia to match them with some of the most creative, digitally sound, professional and target-driven candidates in the region.

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