Senior Performance Marketing Manager - (US & Canada Markets) Marketing · London · Hybrid Remote

About Bark

Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.

Our cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 270 dedicated individuals, we're committed to providing exceptional service and ensuring that our customers are satisfied every step of the way.

This is an exciting time to join our scaling business; we recently placed in the Sunday Times Best Places to Work 2024 and previously were 64th in the Sunday Times 100 fastest growing private tech companies in 2023.

As a profitable scale-up, Bark is in a unique position to offer the best of both worlds: the excitement and agility of a start-up combined with the financial security and backing of a renowned private equity firm, EMK Capital. You'll have ownership, agility, responsibility, and stimulation without any of the worry.

About the Role

We are looking for an enthusiastic, proactive, hands-on Performance Marketing professional, with a proven track record of delivering profitable growth to manage our US & Canada markets. You’ll have ownership & accountability of large accounts covering over 100 categories with multi-million dollar advertising budgets and work alongside our talented team in a fast-paced, dynamic environment. This role will involve big picture, strategic thinking, as well as hands-on, granular campaign optimisation.

On top of driving profitable growth via existing channels & campaigns, you will identify, produce business cases for, test and implement additional growth opportunities that enable Bark to scale up across new marketing channels and categories. You will keep up to date with the latest marketing technology & tools (including automation & AI) and prioritise implementing those which have the greatest commercial & operational impact.

You will collaborate with CRM, content, and other teams across the business to help take Bark’s performance marketing efforts to the next level. We hire smart people, so be prepared to both bring new ideas to the table and learn from the experienced members of the business.

Lastly, as the transition from searching in Google to chatting with AI agents unfolds, this role needs to stay abreast of the changing landscape and ensure that Bark is always best positioned to leverage the new opportunities being created through AI.

Responsibilities

• Full ownership & accountability of national marketing budgets and P&L. Using annual marketing budgets of over $40m to drive profitable incremental business growth across performance marketing channels
  • Work closely with the regional General Manager, Sales & Commercial Strategy teams to drive profitable growth across existing & new categories.
  • Optimise & continuously look for opportunities to scale up existing performance marketing channels (primarily Google).
  • Continuous test & learn: identify commercial opportunities, prioritise & execute initiatives for testing. Subsequently report back on outcomes & recommend next steps for iteration or scaling up.
  • Budgeting, forecasting, reporting performance, and actions to senior leadership.
• Cross-functional collaboration with other teams to drive profitable, long-term business growth - CRM, Marketing Strategy & Planning, sales & commercial functions, analytics, product & engineering. For example: Supporting development of:
  • Marketing audience strategy to maximise incremental lifetime value of Buyers & Sellers (remarketing, cross-sell etc.).
  • Dashboards & tools to help make better commercial decisions.
  • Product changes to improve Buyer & Seller experiences & outcomes, and commercial outcomes for Bark.

Required Skills and Experience

• Experienced Performance Marketer:
  • 5+ years of hands-on experience managing large US-based PPC accounts.
  • Expert knowledge of Google ads and Bing ads.
  • Some Facebook ads experience.
• Analytical expertise:
  • Makes data-driven decisions & recommendations, and communicates clearly to stakeholders of different levels of seniority.
  • Expert knowledge of Microsoft Excel or Google Sheets, and experience using Tableau (or equivalent platforms).
• Entrepreneurial spirit:
  • Always on the lookout for innovative commercial opportunities, and follows through with planning, execution, reporting of findings and recommendations for next steps.
• Other behaviours:
  • Strong work ethic, personal accountability, ownership.
  • Attention to detail.

Perks and Benefits

• Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed.
• Flexible working policy with a central office in London.
• Private health insurance run by Bupa.
• Personal annual L&D Budgets with £1,000 to spend on your development.
• Enhanced Gympass membership for all employees with access to mental health courses and fitness classes.
• Fully stocked kitchen and monthly lunches.
• Financial advisor.
• Cycle to work scheme.
• Regular wellness weeks with industry-leading talks through to massages in the office.
• Being at the forefront of an industry with new and exciting problems to solve.

Interview Process

• Screening Call with Talent Partner (30 mins).
• 1st Stage - Hiring Manager Stage (45 mins).
• 2nd Stage - Technical Task (60 mins).
• 3rd Stage - Values interview (30 mins).

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining, and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.