Customer Marketing Manager

Dubizzle Limited; Greater London; On-site; GBP 60,000 - 80,000; Full time

Benefits

Private Pension Scheme

BUPA Health and Dental insurance

Group life assurance: 4x annual salary

26 holiday days per year

Cycle to work scheme

Employee Assistance Program

AIG Smart Health virtual GP

Eyecare and Flu Jab vouchers

Job summary

A growing technology firm is seeking a Customer Marketing Manager to accelerate revenue from existing customers. The ideal candidate will own the customer growth marketing strategy, working across channels, and lead campaigns that engage customers to drive cross-sell and upsell. Applicants should have 3-5 years in B2B SaaS marketing and a strong track record in expanding revenue. This role offers competitive benefits, including a private pension scheme and health insurance.

Qualifications

• 3-5 years of experience in B2B SaaS marketing, with at least 1-2 years focused on customer marketing.
• Proven track record of driving customer expansion revenue.
• Familiarity with customer advocacy program development.

Responsibilities

• Own the customer marketing strategy to drive expansion revenue across the customer lifecycle.
• Operationalize customer marketing across multiple channels and systems.
• Design and execute customer loyalty initiatives that strengthen relationships.

Skills

B2B SaaS marketing

Multi-channel marketing

Data analysis

Account-based marketing (ABM)

Customer advocacy

Project management

Tools

HubSpot

Planhat

Pendo

Job description

Board Intelligence is a technology and advisory firm that supercharges boards with the science of board effectiveness. We build better businesses and benefit society.

Through a suite of AI-powered software tools, evaluation frameworks, and advisory services that distil twenty years of boardroom experience, we improve the efficiency of board processes and the effectiveness of boards.

We work with over 80,000 leaders and 3,000 organisations across the world, with clients across the Fortune 500, FTSE 100, and OMX 30. In 2024 we received substantial backing from K1 Investment Management – the leading B2B Enterprise SaaS investors. We are at the beginning of significant growth, and we’re looking for superb talent to join us on this journey.

As we grow, we’re fiercely protective of our culture and values. Many of us, including our founders, have families and other priorities, so we know the value of a supportive company.

The team is diverse and friendly. We value fun: most days you’ll find a social event or learning opportunity to get involved with, including company socials, away days, and philanthropic activities.

Our Mission

We unleash the potential of organisations through the science of board effectiveness, building better businesses and benefiting society.

The Role

We’relooking for a strategic, execution-driven Customer Marketing Manager to accelerate revenue growth from our existing customer base. This is a newly created role at the intersection of marketing, customer success, and sales, with a clear mandate: turn customer engagement into measurable cross-sell and upsell revenue.

You’llown the customer growth marketing strategy end-to-end — from lifecycle planning and omnichannel communications to advocacy, events, and re-engagement.You’llensure customers are informed, engaged, and primed for expansion opportunities at every stage of their journey.

This role is ideal for someone who thrives on commercial impact, loves working with data and systems, and is equally comfortable defining strategy and executing hands-on.

Main Responsibilities

Customer Growth Strategy & Lifecycle Marketing

• Own the customer marketing strategy to drive expansion revenue across the customer lifecycle,working closely withCustomer Success.

• Partner with Customer SuccessandCustomer Salestoidentifywhitespace, andin-market accounts and expansion opportunities by product, segment, and behaviour.

• Expand our contact coverage at customer accounts, engaging newand seniorpersonas with targeted communications to build our brand, make usmore sticky, and open the door to more cross-sell opportunities.

• Partner withRev Opsto improve customer segmentationdatato enable more relevant, personalised communications.

Customer Communications & Campaign Execution

• Operationalise customer marketing across channels, systems, and processes to ensure scale and consistency– integrating customers intoomnichannel demand generation campaigns with tailored messaging by audience and stage.

• Own the strategy, governance, and execution of all1:manycustomer communication channels, includingPlanhat, email campaigns,and customernewsletters.

• Partner with Product Marketing and Customer Success to delivertargetedin-app communications via Pendo.

• Collaborate with Product Marketing to create assets that support cross-sell, upsell, and product adoption.

Customer Relationships,Experience& Advocacy

• Design and execute a differentiated “surprise and delight” motion that strengthenscustomerloyalty and unlocks future growth.Deliver‘wow’moments across thecustomer journey, including curated onboarding kits, personalised executive outreach, milestone celebrations, andfirst-board-meeting experiences.

• Planandpromotecustomer events such as webinars, roundtables, and user community sessions.Drive VIP engagement by ensuring priority accountsisinvited to high-touch, in-person events and experiences.

• Own customer advocacy programmes, including customer advisory boards,beta communities, and customer awards programmes.Partner with Product Marketing to captureand promote customer success stories, case studies, testimonials, and references.

Offboarding, Alumni & Re-engagement

• Partner with Customer Successto redesigntheclient/useroffboardingmotiontopreservethe relationship and enrol them intoongoingmarketing activity.

• Partner withRev Opsto map and track current and former users(using tools likeBoardEx)toidentifyreferral opportunities(NB: 57% of our new business has a former user supporting it)and collaborate with Sales ona targetedoutboundmotion.

Required Skills and Experience

• 3-5 years in B2B SaaS marketing, with at least1-2 years focused on customer marketing.

• Proventrack recordof runningmulti-channelmarketing programmes/ campaignsthat directly drive customer expansion revenue.

• Familiarity with customer advocacy programme developmentand customer community building.

• Understanding of account-based marketing (ABM) principles.
• Strong data analysis and reporting capabilities; comfortable working with CRM and customer data platforms.

• Experience with marketing automationand customer successplatforms (we use HubSpot &Planhat&Pendo) and how to navigate customer data regulations.

• Experience with customer segmentation, journey mapping, and lifecycle marketing frameworks.

Personal Attributes

• Revenue-focused mindset with strong commercial acumen.

• Excellent project management skills with ability to manage multiple workstreams simultaneously.

• Self-starter who can work autonomously and drive initiatives forward.

• Strongcross-functional collaboration skills; comfortable working across Marketing, Sales, Customer Success, and ProductMarketingteams.

• Exceptional attention to detail,with strong organisational and planning capabilities.

• Private Pension Scheme
• BUPA Health and Dental insurance (including access to the My BUPA app)
• Group life assurance: 4x annual salary
• 26 holiday days per calendar year in addition to Bank Holidays
• Cycle to work scheme
• Employee Assistance Program including Bereavement and Probate Helpline
• AIG Smart Health virtual GP app/wellness platform for employees and dependants, including partner/spouse
• Eyecare and Flu Jab vouchers