Affiliate & Influencer Marketing Lead London

Granola, Inc.; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A fast-growing tech company in London is looking for an Affiliate & Influencer Marketing Lead to develop and execute a comprehensive marketing strategy. This role requires extensive experience in managing affiliate and influencer programs, strong negotiation skills, and the ability to analyze performance data. The company offers in-person collaboration in their vibrant office and aims to attract top talent with competitive compensation and relocation assistance. The ideal candidate is driven, creative, and thrives in a fast-paced startup environment.

Benefits

Competitive salary above market

Equity options

Relocation assistance

Qualifications

• Extensive experience managing and scaling affiliate, influencer, or performance marketing programs.
• Strong understanding of tracking technologies and marketing analytics.
• Proven ability to negotiate contracts and build relationships.

Responsibilities

• Develop and execute a comprehensive affiliate and influencer marketing strategy.
• Identify, recruit, and onboard high-quality affiliates and KOLs.
• Manage campaigns from end-to-end including tracking and reporting.
• Analyse performance data to optimise campaigns and maximise ROI.

Skills

Affiliate marketing

Influencer marketing

Performance marketing analytics

Negotiation skills

Communication skills

Tools

PartnerStack

Impact

Job description

Hey! We're team Granola If you haven't already, you should check out what we're building, and why you should work here.We're looking for an Affiliate & Influencer Marketing Lead who is passionate about building scalable, high-impact partnerships to help us reach and grow our user base as we scale. In this role, you will be responsible for defining the strategy, execution, and optimisation of Granola's affiliate and influencer programs. You'll build relationships with key partners, manage campaigns, and drive measurable results to unlock Granola for the next 100x users.

In this role, you will:

• Develop and execute a comprehensive affiliate and influencer marketing strategy aligned with business objectives.
• Identify, recruit, and onboard high-quality affiliates and key opinion leaders (KOLs) who align with our brand and target audience.
• Negotiate, structure, and manage partnership agreements and commission models.
• Manage campaigns from end-to-end, including content creation collaboration, tracking, reporting, and payment processing.
• Analyse performance data to optimise campaigns, identify trends, and maximise ROI across all partnerships.
• Collaborate closely with the product, content, and engineering teams to ensure partners have the necessary tools and information for success.
• Stay current on the latest trends and best practices in affiliate marketing, creator economy, and performance marketing technologies.

Your background looks something like:

• Extensive experience managing and scaling affiliate, influencer, or performance marketing programs, preferably at a fast-growing tech company.
• Strong understanding of tracking technologies, attribution models, and marketing analytics (e.g., CPA, CPL, ROI).
• Proficiency with affiliate platforms (e.g., PartnerStack, Impact) and influencer marketing tools.
• Proven ability to negotiate contracts and build long‑lasting, mutually beneficial relationships.
• Familiarity with key performance marketing channels (paid social, search) and how they intersect with partner channels.
• Strong communication skills with the ability to pitch Granola's value to potential partners and present results to leadership.

As a person, you…

• Are first and foremost a builder who thinks creatively about partnership opportunities.
• Are excited to work in‑person from our office in London (most of the time).
• Love working in a startup environment (you either have experience working in a startup or are really drawn to the zero‑to‑one phase).
• Value working with people who are kind, ambitious, and pragmatic.
• Have a passion for telling product stories through authentic voices and driving measurable growth.
• Thrive in a fast‑paced environment where you can make a direct impact on user acquisition and revenue.

About the opportunity

We are living in the most exciting time for tool builders since Engelbart's demo in 1968. We want to assemble the best crew to build this future together, here in London. Our compensation philosophy is to pay slightly above market on salary and above market on equity. We do our best work in person, and so our team spends time together five days per week in our new, bright, and spacious office at Old Street. We are happy to offer relocation assistance to candidates who'll be moving to London to join us. Lastly, we think amazing talent comes from all kinds of life journeys and experiences. If what is written above speaks to you, whether you look like a fit on paper or not, please reach out.