Account Director, Lifestyle - Property

Purple; City of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading PR agency in London is seeking an experienced Account Director to manage client relationships and drive impactful PR campaigns. This role requires strategic thinking and creativity as well as strong media relations expertise. The ideal candidate has over 5–6 years of experience in public relations and possesses exceptional communication skills. The position is full-time and part of the Lifestyle department.

Qualifications

• Minimum of 5-6 years’ experience in PR, ideally within an agency environment.
• Proven track record of managing client accounts and delivering successful PR campaigns.
• Strong understanding of media relations.

Responsibilities

• Build and maintain strong relationships with key journalists and media outlets.
• Serve as a day-to-day contact for clients.
• Craft compelling press materials ensuring consistency with branding.

Skills

Media relations expertise

Client management

Campaign execution

Event management

Communication skills

Organizational skills

Tools

Microsoft Office

Google Workspace

PR platforms like Cision

Job description

The Account Director will play a critical role in supporting client management, developing and executing impactful PR campaigns, and driving media results for a diverse portfolio of clients across luxury property, placemaking, design and hospitality. Working closely with the wider team, this position requires strategic thinking, creativity, and exceptional organisational skills to ensure excellence in all aspects of client work.

Department: Lifestyle

Location: PURPLE London

Key Responsibilities

• Media Relations:
  • Build and maintain strong relationships with key journalists, editors, influencers, and media outlets across traditional and digital platforms.
  • Stay informed of industry trends, media landscapes, and emerging platforms to identify opportunities for clients.
• Client Management:
  • Serve as a day‑to‑day contact for clients, fostering relationships built on trust, expertise, and effective communication.
  • Provide counsel and proactive solutions to address client needs and challenges.
  • Manage meeting cadence and preparations within the team and externally.
• Campaign Execution:
  • Craft compelling press materials, including press releases, pitches, and reports, ensuring consistency in tone and quality in line with PURPLE’s branding and style.
  • Manage and coordinate media strategy, focusing on output to secure impactful coverage across relevant outlets and achieving KPIs.
• Team Leadership and Collaboration:
  • Oversee and mentor junior team members, providing guidance to enhance their professional growth and ensure smooth day‑to‑day operations.
  • Collaborate with internal teams, within the lifestyle division and beyond, including international offices, to ensure seamless execution of campaigns.
• Event Management:
  • Plan and execute events, including press launches, media familiarization trips, and influencer activations, ensuring flawless delivery.
  • Coordinate all logistics, timelines, and budgets, maintaining clear communication with all stakeholders.
• Analysis and Reporting:
  • Monitor, evaluate, and report on campaign performance, providing clients with actionable insights and recommendations.
  • Analyze competitor activity and industry trends to maintain a competitive edge for clients.

Skills, knowledge & expertise

• Minimum of 5-6 years’ experience in PR, ideally within an agency environment or similar field.
• Proven track record of managing client accounts and delivering successful PR campaigns.
• Strong understanding of media relations, with established relationships across multiple sectors – property and/or design contacts desirable.
• Passionate and highly driven by lifestyle, culture, and emerging industry trends.
• A collaborative team player with a proactive and solutions‑focused mindset.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Highly organized, detail‑oriented, and capable of managing junior colleagues across multiple projects in a fast‑paced environment.
• Excellent proficiency in tools such as Microsoft Office (Outlook, Excel, PowerPoint), Google Workspace, and PR platforms like Cision.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Sales and Business Development
• Public Relations and Communications Services