SEM Specialist

As a SEM Specialist at Trickle, you will be working closely with our clients and partners, and together with the rest of your team, serve and advise a wide range of clients; from start-ups to large business enterprises.

Our ideal candidate is an equal part do:er and analyst, who is eager to enthusiastically get hands-on in our clients' accounts. You will work day-to-day with a team of four specialists and a wide range of clients, and be given a lot of freedom and responsibility – which preferably is your natural habitat. Proactivity and passion are second nature to you, and it’s imprinted in your DNA to share insights and hone your craft.

Together with our SEM Lead and other specialists, you will work within one of Trickle's most expansive product areas, which also requires a willingness to participate or contribute to new client pitches and upsales.

We don’t believe in hierarchies – and you shouldn’t either. At Trickle, we do stuff together. We’re growing at a fast pace, so if you’re interested in being part of really building something from the ground up – this will be your cup of tea.

At the moment, we’re primarily looking at applicants residing in Stockholm, Gothenburg, or Luleå.

Minimum Requirements

• A minimum of 2 years experience managing ad accounts in Google Ads and Bing Ads.
• A mid to deep understanding of Google Analytics and/or equivalent.
• Experience of producing grammatically sound, engaging, and converting copy within the headline and description character limits.
• (Preferred) experience of SEMrush and/or similar tools, platforms, and/or software.
• (Preferred) experience in managing app campaigns (Google UAC and/or Apple Search Ads).
• Passion for digital marketing, marketing technologies, learning, and analytics.
• Fluency in Swedish and excellent level of business English.
• Strong verbal and written communication skills.
• A collaborative mindset with ambition to evolve not only yourself but a team and partners as well.
• An excellent understanding of how the internet works and how that affects marketing.

Tasks & Responsibilities

• Set up, manage, and optimize campaigns in Google Ads, Bing Ads, and App Store platforms on a daily basis. Perform ongoing paid keyword discovery, expansion, and optimization.
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum effect in paid search campaigns.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Research and analyze competitors to active campaigns.
• Analyze performance and behavior on-site and/or in-app to increase conversion or performance objectives.
• Strategically and tactically increase growth, performance, and value for our clients.
• Build customized reports, analyze, and present results and findings.
• Assist our Head of SEM to strategically develop Trickle’s SEM offering, assist in new business pitches, and development of existing clients.
• Strive to learn and evolve within the latest technologies, tactics, and platforms. Proactively share strategies, findings, and key insights internally and externally.
• Project management of clients.

What We Offer

• Highly engaged colleagues and clients and a fast-paced learning environment where you will hone your skills from day one.
• Competitive salary, pension scheme, collective agreement, incentive program, and perks.
• Possibility to work from partner offices across Europe.
• Your own “pick and choose” tech stack – you need it, it’s yours.