B2B Demand Generation Marketing Specialist

Are you an experienced global B2B campaign manager with wide experience across multiple campaign management platforms and channels? If you enjoy generating sales opportunities across multiple products and audiences, this role might be perfect for you.

Role background

Wolt seeks an experienced performance marketing specialist to join the growing Global B2B Marketing team. This role will own, build, run, optimize and report on global performance marketing campaigns supporting several of Wolt’s B2B products, Woltwide. The B2B performance marketing Manager will be responsible for providing a consistent flow of qualified leads that turn into customers through sales and product funnels while working closely with local marketing team, other B2B and central marketing teams, and sales.

What you’ll be doing

• Design, manage, implement, and execute user acquisition strategies.

• Implement, manage and optimize marketing campaigns across LinkedIn, Facebook, Google (Search and Display), Paid Social, Ad Networks as well as Programmatic, direct media buy, industry sites, content syndication and more.

• Work closely with other members of the Marketing team across all Wolt regions.

• Work towards clear marketing KPIs such as CPL, closed wons, and revenue.

• Manage stakeholder interests and provide ongoing feedback and reporting analysis.

• Identify top-performing partners and channels and build strong relationships.

• Proactively conduct continuous AB testing and performance analysis in order to optimize campaign performance.

• Implement & Troubleshoot attribution and tracking issues.

• Partner with local sales team to gather their input on market needs and quality of leads as well as align on SLAs