Webinar Specialist - Digital Marketing

We seek a webinar specialist to grow the quality, innovation, and creativity of our webinar program. The webinar specialist will play a key role in our demand strategy across Europe, Dubai, and the US by driving the development and creation of webinars. We’re looking for an outgoing, energetic, and organized professional with excellent digital marketing skills. The right candidate will take end-to-end ownership of our webinars production - planning, managing, hosting, and executing - and will build a best-in-class demand generation machine. This role is key to help the marketing department achieve their objectives, and you will work with the values of performance, data-based decision, and innovation. You will be building relationships with our content team and performance manager, as well as with our sales team. This is a great opportunity to have a high impact, work on a variety of aspects within the digital landscape, within a tech-background team who is not afraid to test and learn! You will advance your career within a fast-growing company.

Your Mission:

Turning our online events into a profitable acquisition channel in terms of ROI, in particular — but not limited to — by creating promotional campaigns prior to the event to acquire quality leads for the marketing and sales departments to follow up with. You will then be actively participating in our growth.

Functions:

1. Develop a webinar program for key phases of the buyer’s journey from awareness to purchase
2. Oversee each webinar from conception, production, leads’ follow-up, and reporting
3. Own the promotion pre, during, and post-event
4. If needed, be the host or co-host of the webinar
5. Own the technical setup of our webinars, mastering our set of tools for digital marketing
6. Implementing digital marketing tactics to constantly increase the number of qualified leads’ registration and attendees to our events, showing a growth mindset
7. Work with the content team to find innovative ways to redistribute and reuse the content created within the webinar program, from on-demand webinars to blogs to PDFs and beyond.
8. Stay on top of video and webinar trends, formats, shows, talent -- an expert on what’s happening
9. This role involves working closely with our Marketing Director, Content team, and Sales team.

Requirements:

• Minimum 3 years of professional experience in digital marketing and project management
• Minimum C1 English
• Result-driven, sales-oriented, with an eagerness to constantly increase performance
• Ability to work in an agile, fast-growing environment and with a start-up mindset, managing ambiguity
• Great capacity to execute, manage workload, and meet deadlines
• Ability to manage several projects in several countries at the same time, to work with marketing and sales teams, to meet deadlines
• Ability to innovate, take actions, and work autonomously
• Knowledge of email marketing tools and CRM, and an appetite for digital tools
• Knowledge of Zoho Tools (CRM, Campaigns, Flow, and Forms) is a plus
• Good verbal and written skills
• Great experience in lead generation with a strong general Digital Marketing background

Nice to have:

• Experience in a B2B environment
• Experience in a fast-growing environment
• Good interpersonal skills
• Start-up and scale-up experience desired

Hiring Process:

1. Round 1: Behavioral Interview with HR talent acquisition manager
2. Round 2: Operational interview with Marketing Director
3. Round 3: Business Case with our Marketing Director and COO