Marketing Engagement Senior Analyst with English | Madrid, ES

Marketing Engagement Senior Analyst with English

Accenture, Madrid, Spain

Posted: 15 days ago
Type: Permanent
Salary: Competitive

There will never be a typical day at Accenture Digital, but that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Our clients operate at scale in international markets - you'll be working with famous brands and household names - no worrying about how to explain what you do to your family again!

We are looking for a Marketing Engagement Analyst with experience in MK Agencies in the UK Market.

Principal Functions:

• Lead and hold responsibility for specific program team and Integrated Agency Team (IAT) to develop and execute the omni-channel marketing communications plan from brief through final analysis.
• Coordinate annual communication and media plans with the Integrated Agency Team. Ensure plan is aligned with strategic marketing plans.
• In conjunction with agencies drive business performance through disciplined planning, execution, and optimization of audience, channel, and creative across the entire consumer journey.
• Own and manage ongoing alignment between marketing, Integrated Agency Team, third-party vendors, sponsorships, and internal stakeholders across the spectrum of activities day-to-day tactical campaigns agency teams.
• Direct Integrated Agency Team on marketing communications plans for new partnerships, promotional opportunities, and adjustments to plan as warranted. Assist with evaluation and negotiation of potential marketing partners and sponsorship opportunities.
• Establish and steward annual KPIs.
• Collect and consolidate relevant data needed for stewardship reports and website analytics.
• Establish, manage, and steward annual budgets for communications.
• Work directly with the IAT, managing and controlling agency initiatives day-to-day.
• Write and lead brief creation and input brief management, setting scope for agency to be shared and reviewed with senior leadership, as informed by the strategy set by senior leadership.
• Overall end-to-end ownership and management of campaigns, including financial management, procurement processes, and ability to look across with full oversight holistically and into the details through to in-market execution.
• Ownership of website and social team activities to guide and ensure campaign execution.

Requirements:

• Experience in an agency in a similar role for the UK Market
• High proficiency in English (preferably native)
• Strategic mindset
• Project ownership and management
• Detail-oriented, ensuring adherence to set timelines
• Strong communicator, effective at influencing a variety of stakeholders, including those in senior positions
• Budget management

Position is 100% remote (you can work from anywhere inside Spain).
Availability to make sporadic trips to the UK (1 or 2 times a year).

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