Global Product Marketing Manager - Doctors

Job Description

In a nutshell - what we’re looking for

We are looking for a Product Marketing Manager to join our global product marketing team. This is an exciting opportunity to be a part of a fast-growing team and to have real impact on the success of our products and company, working to make the healthcare experience more human.

In this role, you will be responsible for developing and executing go-to-market strategies for Docplanner's Doctors products, including acquiring new customers, onboarding them, and driving adoption. You will orchestrate and execute launches of new products and features. You will work hand in hand with product team and GTM teams (marketing, sales, customer success) to make launches happen. You will act as Doctors’ ambassador through connecting product and marketing teams to the customer and market insights. You will segment customers, learn about their journey and understand competitive and market dynamics. Storytelling will be a crucial part of this role - you’ll shape how the market thinks about DocPlanner products for Doctors, manage product communication with customers, and contribute to integrated marketing plans. You’ll enable others to tell this story by crafting effective content for the GTM teams and helping our current customers get more value from our products so that they become ambassadors of DocPlanner.

• Be the mastermind behind the product launches and releases for Doctorscustomers. Project manage the launches. Establish and monitor launch metrics across all GTM teams to drive execution and provide data driven feedback to the product teams
• Develop positioning and messaging for the new launches that fits into the overall marketing strategy. Find scrapy ways to test it before launching at scale. Be the guardian of the messaging across all channels and all GTM teams.
• Collaborate with the content team to compose white papers, eBooks, datasheets, case studies and other product/technical content that is used in the marketing funnel.
• Support sales enablement teams with training and materials about the newly launched product and features.
• Drive strategic project intended at boosting adoption of core DocPlanner offering in order to help customers extract value from the products or to build basis for the future launches
• Turn features narrative into customer benefit stories and leverage them for demand generation for new and existing customers.
• Work hand in hand with the Product and Insights Team during the product development phase. Collaborate with global marketing teams on assets development and implementation for the launches and with local marketing on phased launches and product tests.
• Act as a bridge between product and marketing teams

Qualifications

• Extensive product marketing or broader marketing experience
• Proven experience in designing and executing product launch strategies with measureable impact
• Experience managing simoultanously several projects across multiple stakeholders in various locations
• Experience developing and executing marketing campaigns
• Thrived in a data-driven organization where impact is measured in terms of customer acquisition / adoption / retention.
• Proven experience in working with product teams with a growth mindset. Able to continuously prioritize and adjust based on needs.
• Strong written and verbal communication skills (words savvy, able to create compelling stories based on user insights)
• Hands-on, self- starter approach and can do attitude
• Fluency in English; plus ideally another one of our “core Docplanner” languages: Spanish, Portuguese (Brazilian), Italian, or German
• Industry experience in healthcare / healthtech or SaaS, B2B as a bonus