Product Marketing Manager

Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. Banks and payment providers globally are using Hawk’s powerful combination of traditional rules and explainable AI to improve the effectiveness of their AML compliance and fraud prevention by identifying more crime while maximizing efficiency by reducing false positives. With our solution, we are playing a vital role in the global fight against Money Laundering, Fraud, or the financing of terrorism. We offer a culture of mutual trust, support and passion – while providing individuals with opportunities to grow professionally and make a difference in the world.

YOUR MISSION

Your mission is to lead the charge in defining and amplifying Hawk’s product narrative, driving its success in the market. As the Product Marketing Manager, you will craft compelling positioning and messaging that resonates deeply with our audience, fueling sales and customer engagement. In this pivotal role, you will build strong, fruitful relationships with the Product team to help communicate the value and impact of our market-leading solutions. You will empower our Sales teams with effective materials, orchestrate impactful product launches, and spearhead initiatives that drive product adoption and expansion. Your strategic foresight and cross-functional collaboration will be key to achieving our business objectives, fostering a culture of advocacy, and ultimately, contributing to Hawk’s growth and market leadership.

YOUR RESPONSIBILITIES

1. Develop and execute go-to-market strategies for new product launches and existing product enhancements
2. Define target market segments and develop positioning and messaging that differentiates our products in the market
3. Create compelling product positioning, value propositions, and key messaging that resonate with target audiences
4. Develop and maintain product-related content, including sales presentations, product sheets, product website content, and case studies
5. Plan and execute product launches, including coordinating with cross-functional teams to ensure successful and timely launches
6. Develop and manage integrated marketing campaigns to drive product awareness, demand, and adoption
7. Develop and deliver sales tools to support the Sales team in effectively positioning and selling products
8. Collaborate with the Sales team to gather feedback and insights to inform product and marketing strategies
9. Engage with customers, partners, and industry analysts to gather feedback and insights to inform product development and marketing strategies
10. Develop customer advocacy programs to capture and promote customer success stories
11. Define and track key performance metrics to measure the effectiveness of marketing initiatives
12. Provide regular reporting and analysis to senior management on marketing performance and product adoption

YOUR PROFILE

1. 4+ years B2B technology product marketing experience in the financial services sector
2. Proven track record of successfully launching products to maximize customer adoption
3. Experience in combining internal and external research with creative perspectives to produce compelling, customer-focused product positioning and messaging
4. Excellent written and visual communication skills, with the ability to create compelling content and presentations
5. Strong verbal communication and presentation skills to inspire and motivate Sales and other teams
6. Experience of liaising with industry analysts to understand trends and promote capabilities
7. Proven project management skills with the ability to manage multiple projects simultaneously
8. Ability to meet deadlines and deliver projects on-time in a fast-paced, dynamic environment
9. A love for collaborating with others and leading cross-functional programs by working with Product and Sales, as well as colleagues in Marketing and other stakeholders in the business
10. Strategic thinking and problem-solving abilities
11. Strong collaboration and teamwork skills
12. A positive mindset and strong can-do approach
13. Excellent written English is essential. German would be an advantage